What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Mirto Tweed Jacket

Queen Letizia, Outerwear

Mirto Tweed Jacket

Queen Letizia, Outerwear

Queen Letizia, Outerwear

All tagged Christmas Video 2023

Gallucci Quilted Ballet Flats in Black

Dec 18

Dec 18 Gallucci Quilted Ballet Flats in Black

Princess Estelle, Shoes

Patachou Tweed Skirt in Ivory and Red

Dec 17

Dec 17 Patachou Tweed Skirt in Ivory and Red

Princess Estelle, Bottoms

Soft Goat Ribbed Flared Dress

Dec 17

Dec 17 Soft Goat Ribbed Flared Dress

Crown Princess Victoria, Dresses

Lisa Yang Kenza Sweater

Apr 23

Apr 23 Lisa Yang Kenza Sweater

Princess Estelle, Tops

Engelbert Stockholm Mini Choker

Jul 14

Jul 14 Engelbert Stockholm Mini Choker

Crown Princess Victoria, Accessories, Necklace

Bonpoint Triton Cashmere Jumper

Dec 19

Dec 19 Bonpoint Triton Cashmere Jumper

Prince Oscar, Tops

Bottega Veneta Twist-Buckle Leather Belt in Black

Oct 18

Oct 18 Bottega Veneta Twist-Buckle Leather Belt in Black

Crown Princess Victoria, Accessories