What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Apr 22, 2026

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Dorothee Schumacher Modern Sophistication Pinstriped Top

Crown Princess Mary, Tops

Dorothee Schumacher Modern Sophistication Pinstriped Top

Crown Princess Mary, Tops

Crown Princess Mary, Tops

All tagged Gabriela Hearst Galway Maxi Shirtdress

Gabriela Hearst Galway Maxi Shirtdress in Ivory Multi

Apr 21

Apr 21 Gabriela Hearst Galway Maxi Shirtdress in Ivory Multi

Countess of Wessex, Dresses