What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Oct 31, 2024

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Crown Princess Mary, Tops

By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

All tagged Helly Hansen

Mar 5

Mar 5 Helly Hansen Limelight Beanie

Sarah Williams

Princess Sofia, Hats

Dec 23

Dec 23 Helly Hansen W Panarena VTR Trainers

Sarah Williams

Crown Princess Victoria, Shoes

Oct 1

Oct 1 Helly Hansen Shelter 2.0 Jacket

Sarah Williams

Prince Gabriel, Outerwear

Jul 31

Jul 31 Helly Hansen Maridalen Hiking Shorts in Navy

Heaven

Duchess of Cambridge, Bottoms

Feb 20

Feb 20 Helly Hansen Salt Jacket in Black/Red

Polka Popp

Princess Ingrid-Alexandra, Outerwear

Jul 14

Jul 14 Helly Hansen Switchback Trail Helly Tech Hiking Boots in 482 Beluga/FA

Heaven

Princess Leonor, Infanta Sofia, Shoes

Jan 1

Jan 1 Helly Hansen Aden Jacket

Sarah Williams

Princess Sofia, Outerwear

Oct 17

Oct 17 Helly Hansen K Active Rain Jacket

Sarah Williams

Prince Gabriel, Outerwear, Prince Alexander

Feb 17

Feb 17 Helly Hansen Raven K Jacket

Sarah Williams

Princess Estelle, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Mar 5 Helly Hansen Limelight Beanie

Dec 23 Helly Hansen W Panarena VTR Trainers

Oct 1 Helly Hansen Shelter 2.0 Jacket

Jul 31 Helly Hansen Maridalen Hiking Shorts in Navy

Feb 20 Helly Hansen Salt Jacket in Black/Red

Jul 14 Helly Hansen Switchback Trail Helly Tech Hiking Boots in 482 Beluga/FA

Jan 1 Helly Hansen Aden Jacket

Oct 17 Helly Hansen K Active Rain Jacket

Feb 17 Helly Hansen Raven K Jacket

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