What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Ralph Lauren Ralph RA5305U Sunglasses in Black Havana

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Jun 16 Helly Hansen Crew Jacket

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Helly Hansen Crew Jacket

Navy, white, and red midlayer jacket

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16 June 2025 - Svalbard

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 16 Helly Hansen Crew Jacket

Helly Hansen Crew Jacket

Worn by Queen Sonja on:

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 16 Helly Hansen Crew Jacket

Helly Hansen Crew Jacket

Worn by Queen Sonja on:

Jun 17 Gianvito Rossi Gravel Sneakers in White Suede

Jun 16 Hermes Wool Peacoat

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