What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged May22 - Rome

Gucci x Liberty London Floral Wool Wide Trousers

May 10

May 10 Gucci x Liberty London Floral Wool Wide Trousers

Crown Princess Marie Chantal, Bottoms

Gucci x Liberty London Floral Print Wool & Mohair Jacket

May 10

May 10 Gucci x Liberty London Floral Print Wool & Mohair Jacket

Crown Princess Marie Chantal, Outerwear

Reformation Sigmund Dress in Navy

May 10

May 10 Reformation Sigmund Dress in Navy

Princess Maria-Olympia, Dresses