What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

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Chloé Scalloped Blazer

Crown Princess Mette Marit, Outerwear

Chloé Scalloped Blazer

Crown Princess Mette Marit, Outerwear

Crown Princess Mette Marit, Outerwear

All tagged Prada Eyelet Detail Coat

Prada Eyelet Detail Coat

Jan 11

Jan 11 Prada Eyelet Detail Coat

Crown Princess Mette Marit, Outerwear