What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

November 12, 2026

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Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

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Sep 3 Rapha Team Sky Training Jersey

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Sep 3 Rapha Lightweight Merino Breton Top

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Sep 3 Rapha Team Sky's Training Short

Sarah Williams

Countess of Wessex, Bottoms

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 3 Rapha Team Sky Training Jersey

Sep 3 Rapha Lightweight Merino Breton Top

Sep 3 Rapha x Liberty Souplesse Bib Shorts

Sep 3 Rapha Classic Gilet

Sep 3 Rapha Core Shorts

Sep 3 Rapha Classic Jersey II

Sep 3 Rapha Team Sky's Training Short

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