What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

Crown Princess Victoria and Prince Daniel visit National Board of Health and Welfare

August 22, 2026

On Thursday, Crown Princess Victoria and Prince Daniel visited the National Board of Health and Welfare in Stockholm.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged Samsoe & Samsoe

Samsoe & Samsoe Merrit Dress

Feb 7

Feb 7 Samsoe & Samsoe Merrit Dress

Crown Princess Victoria, Dresses

Samsoe & Samsoe Cathy Skirt

Oct 4

Oct 4 Samsoe & Samsoe Cathy Skirt

Crown Princess Victoria, Bottoms

Samsoe & Samsoe Joanna Shirt

Aug 5

Aug 5 Samsoe & Samsoe Joanna Shirt

Crown Princess Victoria, Tops