What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 3

Oct 13, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 3

Oct 13, 2025

Oct 13, 2025

Latest Find

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WNU Jura Cardigan

Duchess of Cambridge, Outerwear

WNU Jura Cardigan

Duchess of Cambridge, Outerwear

Duchess of Cambridge, Outerwear

All tagged Self Portrait Chiffon Cape Midi Dress

Self Portrait Chiffon Cape Midi Dress

Mar 4

Mar 4 Self Portrait Chiffon Cape Midi Dress

Princess Astrid, Dresses