What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 3

Oct 13, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 3

Oct 13, 2025

Oct 13, 2025

Latest Find

Featured

Zara Fitted Double-Breasted Blazer in Light Green

Camille Gottlieb, Outerwear

Zara Fitted Double-Breasted Blazer in Light Green

Camille Gottlieb, Outerwear

Camille Gottlieb, Outerwear

All tagged Self Portrait Cord Lace Bow Midi Dress

Self Portrait Cord Lace Bow Midi Dress in Black

Nov 25

Nov 25 Self Portrait Cord Lace Bow Midi Dress in Black

Zara Phillips, Dresses