What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged Sweaty Betty

Sweaty Betty Formation Puffer Vest in Black

Nov 22

Nov 22 Sweaty Betty Formation Puffer Vest in Black

Princess Beatrice, Outerwear

Sweaty Betty Air Taper Run Pant in Navy

Jun 7

Jun 7 Sweaty Betty Air Taper Run Pant in Navy

Duchess of Cambridge, Bottoms

Sweaty Betty Athlete Hooded Long Sleeve Top in Oxford Blue

Feb 2

Feb 2 Sweaty Betty Athlete Hooded Long Sleeve Top in Oxford Blue

Duchess of Cambridge, Tops

Sweaty Betty Moritz Soft Shell Ski Trousers

Jan 31

Jan 31 Sweaty Betty Moritz Soft Shell Ski Trousers

Countess of Wessex, Bottoms