What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

Latest Find

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Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

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Countess of Wessex, Bags

All tagged Sweaty Betty

Sweaty Betty Formation Puffer Vest in Black

Nov 22

Nov 22 Sweaty Betty Formation Puffer Vest in Black

Princess Beatrice, Outerwear

Sweaty Betty Air Taper Run Pant in Navy

Jun 7

Jun 7 Sweaty Betty Air Taper Run Pant in Navy

Duchess of Cambridge, Bottoms

Sweaty Betty Athlete Hooded Long Sleeve Top in Oxford Blue

Feb 2

Feb 2 Sweaty Betty Athlete Hooded Long Sleeve Top in Oxford Blue

Duchess of Cambridge, Tops

Sweaty Betty Moritz Soft Shell Ski Trousers

Jan 31

Jan 31 Sweaty Betty Moritz Soft Shell Ski Trousers

Countess of Wessex, Bottoms