What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

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Massimo Dutti Nappa Leather Bag with Double Strap

Queen Letizia, Bags, Princess Leonor

Massimo Dutti Nappa Leather Bag with Double Strap

Queen Letizia, Bags, Princess Leonor

Queen Letizia, Bags, Princess Leonor

All tagged Ulla Johnson Ottilie Dress

Ulla Johnson Ottilie Dress in Navy

Jul 17

Jul 17 Ulla Johnson Ottilie Dress in Navy

Crown Princess Victoria, Dresses

Ulla Johnson Ottilie Dress in Lupine

Feb 17

Feb 17 Ulla Johnson Ottilie Dress in Lupine

Crown Princess Victoria, Dresses