What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Belgian Royal Family celebrates National Day

Jul 21, 2025

Belgian Royal Family celebrates National Day

Jul 21, 2025

Jul 21, 2025

Latest Find

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Jiki Monte Carlo Lace Sleeveless Top

Princess Stephanie, Tops

Jiki Monte Carlo Lace Sleeveless Top

Princess Stephanie, Tops

Princess Stephanie, Tops

All in Countess of Wessex

Joseph Lisa Long Cashmere Wrap Coat in Blue

Dec 9

Dec 9 Joseph Lisa Long Cashmere Wrap Coat in Blue

Countess of Wessex, Outerwear

Prada Madras Ankle Boots in Cognac Leather

Dec 9

Dec 9 Prada Madras Ankle Boots in Cognac Leather

Countess of Wessex, Shoes

Altuzarra Fillmore Braided Cashmere Jumper in White

Dec 9

Dec 9 Altuzarra Fillmore Braided Cashmere Jumper in White

Countess of Wessex, Tops

Sportmax Panarea Herringbone-Print Wool Coat in Grey

Dec 8

Dec 8 Sportmax Panarea Herringbone-Print Wool Coat in Grey

Countess of Wessex, Outerwear

Equipment Brett Clean Scallop Blouse

Nov 15

Nov 15 Equipment Brett Clean Scallop Blouse

Countess of Wessex, Tops

Free People Headed to the Highlands Shirt

Nov 14

Nov 14 Free People Headed to the Highlands Shirt

Countess of Wessex, Tops

Bamford Fitted Button Cuff Sweater in White

Nov 14

Nov 14 Bamford Fitted Button Cuff Sweater in White

Countess of Wessex, Tops

Bamford Fitted Button Cuff Sweater in Navy

Nov 14

Nov 14 Bamford Fitted Button Cuff Sweater in Navy

Countess of Wessex, Tops

Simone Rocha Faux Pearl-embellished Sweater

Nov 14

Nov 14 Simone Rocha Faux Pearl-embellished Sweater

Countess of Wessex, Tops

Erdem Solange Layered Silk Top

Nov 14

Nov 14 Erdem Solange Layered Silk Top

Countess of Wessex, Tops

Osman Jersey Blouse

Nov 12

Nov 12 Osman Jersey Blouse

Countess of Wessex, Tops

Sandro Esteline High/Low Woven Blouse

Nov 12

Nov 12 Sandro Esteline High/Low Woven Blouse

Countess of Wessex, Tops

Lulu Guinness Sophie Fan Clutch

Nov 11

Nov 11 Lulu Guinness Sophie Fan Clutch

Countess of Wessex, Bags

Lulu Guinness Poppy Clutch

Nov 11

Nov 11 Lulu Guinness Poppy Clutch

Countess of Wessex, Bags

Joseph Emmanuelle Twill Double-breasted Jacket

Nov 10

Nov 10 Joseph Emmanuelle Twill Double-breasted Jacket

Countess of Wessex, Outerwear

Joseph Light Double Cashmere Brest Jacket

Nov 10

Nov 10 Joseph Light Double Cashmere Brest Jacket

Countess of Wessex, Outerwear

Ilse Jacobsen 3/4 Raincoat in Navy and Orange

Nov 10

Nov 10 Ilse Jacobsen 3/4 Raincoat in Navy and Orange

Countess of Wessex, Outerwear

Prada Cocoon Coat in Cream

Nov 10

Nov 10 Prada Cocoon Coat in Cream

Countess of Wessex, Outerwear

Valentino Wool Drill Cocoon Jacket

Nov 8

Nov 8 Valentino Wool Drill Cocoon Jacket

Countess of Wessex, Outerwear

Valentino Lace Hem Faille Trench Coat

Nov 8

Nov 8 Valentino Lace Hem Faille Trench Coat

Countess of Wessex, Outerwear