What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Philippe and Queen Mathilde attend King Baudouin Foundation's Antwerp Support Council Gala

Nov 7, 2025

King Philippe and Queen Mathilde attend King Baudouin Foundation's Antwerp Support Council Gala

Nov 7, 2025

Nov 7, 2025

Latest Find

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House of Dagmar Fluid Stripe Shirt

Princess Madeleine, Tops

House of Dagmar Fluid Stripe Shirt

Princess Madeleine, Tops

Princess Madeleine, Tops

All in Countess of Wessex

Sandro Valina Jacket

Jan 9

Jan 9 Sandro Valina Jacket

Countess of Wessex, Outerwear

Sandro Volonte Zipper Hem Jacket

Jan 9

Jan 9 Sandro Volonte Zipper Hem Jacket

Countess of Wessex, Outerwear, Lady Louise Windsor

Max Mara Farina Coat

Jan 9

Jan 9 Max Mara Farina Coat

Countess of Wessex, Outerwear

Joseph Step Button Dress

Jan 8

Jan 8 Joseph Step Button Dress

Countess of Wessex, Dresses

Diane von Furstenberg Colorblock Pattern Blazer

Jan 8

Jan 8 Diane von Furstenberg Colorblock Pattern Blazer

Countess of Wessex, Outerwear

Etro Floral Print Knee-Length Dress

Jan 8

Jan 8 Etro Floral Print Knee-Length Dress

Countess of Wessex, Dresses

Etro Metallic Trim Coat

Jan 8

Jan 8 Etro Metallic Trim Coat

Countess of Wessex, Outerwear

Victoria Beckham Virgin Wool Melton Coat

Jan 8

Jan 8 Victoria Beckham Virgin Wool Melton Coat

Countess of Wessex, Outerwear

Joseph Double Breasted Button Tank

Jan 6

Jan 6 Joseph Double Breasted Button Tank

Countess of Wessex, Tops

Penelope Chilvers Patchwork Safari Boots

Jan 3

Jan 3 Penelope Chilvers Patchwork Safari Boots

Countess of Wessex, Shoes

Ellery Suzie Ruffled Crepe Skirt

Dec 12

Dec 12 Ellery Suzie Ruffled Crepe Skirt

Countess of Wessex, Bottoms

Ellery Beedee Midi Skirt

Dec 12

Dec 12 Ellery Beedee Midi Skirt

Countess of Wessex, Bottoms

Joseph Lisa Long Cashmere Wrap Coat in Blue

Dec 9

Dec 9 Joseph Lisa Long Cashmere Wrap Coat in Blue

Countess of Wessex, Outerwear

Prada Madras Ankle Boots in Cognac Leather

Dec 9

Dec 9 Prada Madras Ankle Boots in Cognac Leather

Countess of Wessex, Shoes

Altuzarra Fillmore Braided Cashmere Jumper in White

Dec 9

Dec 9 Altuzarra Fillmore Braided Cashmere Jumper in White

Countess of Wessex, Tops

Sportmax Panarea Herringbone-Print Wool Coat in Grey

Dec 8

Dec 8 Sportmax Panarea Herringbone-Print Wool Coat in Grey

Countess of Wessex, Outerwear

Equipment Brett Clean Scallop Blouse

Nov 15

Nov 15 Equipment Brett Clean Scallop Blouse

Countess of Wessex, Tops

Free People Headed to the Highlands Shirt

Nov 14

Nov 14 Free People Headed to the Highlands Shirt

Countess of Wessex, Tops

Bamford Fitted Button Cuff Sweater in White

Nov 14

Nov 14 Bamford Fitted Button Cuff Sweater in White

Countess of Wessex, Tops

Bamford Fitted Button Cuff Sweater in Navy

Nov 14

Nov 14 Bamford Fitted Button Cuff Sweater in Navy

Countess of Wessex, Tops