What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine attends World Childhood Foundation meeting

Nov 4, 2025

Princess Madeleine attends World Childhood Foundation meeting

Nov 4, 2025

Nov 4, 2025

Latest Find

Featured

Wakakuu Icons Fuji Turtleneck Sweater

Princess Madeleine, Tops

Wakakuu Icons Fuji Turtleneck Sweater

Princess Madeleine, Tops

Princess Madeleine, Tops

All in Countess of Wessex

Highgrove x Johnstons of Elgin Prince of Wales Heritage Scarf

Dec 25

Dec 25 Highgrove x Johnstons of Elgin Prince of Wales Heritage Scarf

Lady Louise Windsor, Accessories, Countess of Wessex

Claire Mischevani Kirsten Coat Dress

Dec 25

Dec 25 Claire Mischevani Kirsten Coat Dress

Countess of Wessex, Outerwear

N.Peal Cable Roll Neck Cashmere Jumper

Dec 13

Dec 13 N.Peal Cable Roll Neck Cashmere Jumper

Countess of Wessex, Tops

Sportmax Selim Coat

Dec 13

Dec 13 Sportmax Selim Coat

Countess of Wessex, Outerwear

Gianvito Rossi Piper 85 Boots in Brown Suede

Dec 8

Dec 8 Gianvito Rossi Piper 85 Boots in Brown Suede

Countess of Wessex, Shoes

ME and EM Textured Ponte Batwing Sleeve Midi Dress

Dec 8

Dec 8 ME and EM Textured Ponte Batwing Sleeve Midi Dress

Countess of Wessex, Dresses

Cefinn Daria Dress

Nov 30

Nov 30 Cefinn Daria Dress

Countess of Wessex, Dresses

Ble Patterned Shirt

Nov 29

Nov 29 Ble Patterned Shirt

Countess of Wessex, Tops

Suzannah Aria Dress in Black Pearl Dots

Nov 28

Nov 28 Suzannah Aria Dress in Black Pearl Dots

Countess of Wessex, Dresses

Chloé Long Wrap Coat

Nov 22

Nov 22 Chloé Long Wrap Coat

Countess of Wessex, Outerwear

BCBGMaxAzria Weaved Lattice Cutout Belt

Nov 21

Nov 21 BCBGMaxAzria Weaved Lattice Cutout Belt

Countess of Wessex, Accessories

Gabriela Hearst Andy Dress

Nov 21

Nov 21 Gabriela Hearst Andy Dress

Countess of Wessex, Dresses

Jane Taylor Nete Boater Hat in Black

Nov 12

Nov 12 Jane Taylor Nete Boater Hat in Black

Countess of Wessex, Hats

ME and EM Velour Lace Sleeve High Neck Dress

Nov 11

Nov 11 ME and EM Velour Lace Sleeve High Neck Dress

Countess of Wessex, Dresses

Gabriela Hearst Vesta Trousers in Chocolate

Nov 8

Nov 8 Gabriela Hearst Vesta Trousers in Chocolate

Countess of Wessex, Bottoms

Gabriela Hearst Stephanie Blazer in Chocolate

Nov 8

Nov 8 Gabriela Hearst Stephanie Blazer in Chocolate

Countess of Wessex, Outerwear

Gabriela Hearst Hannah Midi Dress

Nov 7

Nov 7 Gabriela Hearst Hannah Midi Dress

Countess of Wessex, Dresses

ME and EM Floral Fit and Flare Dress in Romantic Print

Nov 6

Nov 6 ME and EM Floral Fit and Flare Dress in Romantic Print

Countess of Wessex, Dresses

Aquazzura Manzoni 85 Ankle Boots in Black Suede

Nov 5

Nov 5 Aquazzura Manzoni 85 Ankle Boots in Black Suede

Countess of Wessex, Shoes

Poppy Shop Service Before Self Poppy Brooch

Nov 5

Nov 5 Poppy Shop Service Before Self Poppy Brooch

Countess of Wessex, Accessories, Brooches, Princess Eugenie