What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia's Golden Wedding Anniversary - Evening Concert & Dinner

June 13, 2026

King Carl Gustaf and Queen Silvia's Golden Wedding Anniversary - Evening Concert & Dinner

June 13, 2026

June 13, 2026

Latest Find

Featured

Felipe Varela Contrast Trim Dress

Queen Letizia, Dresses

Felipe Varela Contrast Trim Dress

Queen Letizia, Dresses

Queen Letizia, Dresses

All in Crown Princess Victoria

Toteme Square Neck Blouse in Champagne

Oct 18

Oct 18 Toteme Square Neck Blouse in Champagne

Crown Princess Victoria, Tops

Bottega Veneta Cassette Bag in Black Leather

Oct 18

Oct 18 Bottega Veneta Cassette Bag in Black Leather

Crown Princess Victoria, Bags, Marie Ducruet

LK Bennett Silk V-Neck Blouse

Oct 17

Oct 17 LK Bennett Silk V-Neck Blouse

Crown Princess Victoria, Tops

Lindex 2021 Pink Bracelet

Oct 15

Oct 15 Lindex 2021 Pink Bracelet

Crown Princess Victoria, Accessories, Bracelet

Odd Molly Phoebe Sweater

Oct 15

Oct 15 Odd Molly Phoebe Sweater

Crown Princess Victoria, Tops

& Other Stories Belted Turtleneck Midi Dress in Black

Oct 14

Oct 14 & Other Stories Belted Turtleneck Midi Dress in Black

Crown Princess Victoria, Dresses

Marzio DT445 Ankle Boots in Grey Suede

Oct 6

Oct 6 Marzio DT445 Ankle Boots in Grey Suede

Crown Princess Victoria, Shoes

Andiata Area Trousers in Light Blue

Oct 6

Oct 6 Andiata Area Trousers in Light Blue

Crown Princess Victoria, Bottoms

Andiata Ayden Wrap Blazer in Light Blue

Oct 6

Oct 6 Andiata Ayden Wrap Blazer in Light Blue

Crown Princess Victoria, Outerwear

Andiata Minny T Jersey Dress in Mid Blue

Oct 5

Oct 5 Andiata Minny T Jersey Dress in Mid Blue

Crown Princess Victoria, Dresses

By Malina Sadie Dress in Magnolia Indigo Blue

Sep 27

Sep 27 By Malina Sadie Dress in Magnolia Indigo Blue

Crown Princess Victoria, Dresses

H&M Studio Tailored Wool-blend Trousers in Turquoise

Sep 22

Sep 22 H&M Studio Tailored Wool-blend Trousers in Turquoise

Crown Princess Victoria, Bottoms

H&M Studio Wool-blend Blazer in Turquoise

Sep 22

Sep 22 H&M Studio Wool-blend Blazer in Turquoise

Crown Princess Victoria, Outerwear

House of Dagmar Loella Skirt in Black

Sep 14

Sep 14 House of Dagmar Loella Skirt in Black

Crown Princess Victoria, Bottoms

By Malina Ava Shirt in Liberty Blue Flower

Sep 13

Sep 13 By Malina Ava Shirt in Liberty Blue Flower

Crown Princess Victoria, Tops

Gianvito Rossi Gianvito 105 Pumps in White Patent Leather

Sep 9

Sep 9 Gianvito Rossi Gianvito 105 Pumps in White Patent Leather

Crown Princess Mary, Shoes, Crown Princess Victoria

By Malene Birger Pax Pumps in Soft Latte Suede

Sep 9

Sep 9 By Malene Birger Pax Pumps in Soft Latte Suede

Crown Princess Victoria, Shoes

Valerie Leaf Patterned Midi Dress in Beige

Sep 9

Sep 9 Valerie Leaf Patterned Midi Dress in Beige

Crown Princess Victoria, Dresses

By Malina Iro Midi Dress in Fall Rose

Sep 8

Sep 8 By Malina Iro Midi Dress in Fall Rose

Crown Princess Victoria, Dresses

Toteme Annecy Jacket in Black

Sep 5

Sep 5 Toteme Annecy Jacket in Black

Crown Princess Victoria, Outerwear