What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

King Carl Gustaf and Queen Silvia attend Swedish King's Rally in Öland

Aug 31, 2025

Aug 31, 2025

Latest Find

Featured

Reformation Taryn Vest

Princess Catharina-Amalia, Tops

Reformation Taryn Vest

Princess Catharina-Amalia, Tops

Princess Catharina-Amalia, Tops

All in Crown Princess Victoria

By Jolima Lilly Flower Earrings

Jun 6

Jun 6 By Jolima Lilly Flower Earrings

Princess Estelle, Earrings, Accessories, Crown Princess Victoria

Gianvito Rossi Gianvito 85 Pumps in Light Pink Suede

Jun 4

Jun 4 Gianvito Rossi Gianvito 85 Pumps in Light Pink Suede

Crown Princess Victoria, Shoes

Susan Szatmary Port Doré Clutch in Brushed Aluminium

May 27

May 27 Susan Szatmary Port Doré Clutch in Brushed Aluminium

Crown Princess Victoria, Bags

Selam Fessahaye Asymmetric Voluminous Tulle Skirt

May 27

May 27 Selam Fessahaye Asymmetric Voluminous Tulle Skirt

Crown Princess Victoria, Bottoms

Maria Nilsdotter Huldra Neckpiece

May 27

May 27 Maria Nilsdotter Huldra Neckpiece

Crown Princess Victoria, Accessories, Necklace

Maria Nilsdotter Secret Garden Chandelier Earrings

May 27

May 27 Maria Nilsdotter Secret Garden Chandelier Earrings

Crown Princess Victoria, Earrings, Accessories

Falconeri Silk and Cotton Round-Neck Jumper in Pink

May 20

May 20 Falconeri Silk and Cotton Round-Neck Jumper in Pink

Crown Princess Victoria, Tops

Falconeri Short-Sleeved Round-Neck Ultrafine Cashmere Top

May 19

May 19 Falconeri Short-Sleeved Round-Neck Ultrafine Cashmere Top

Crown Princess Victoria, Tops

Wool Rebel Tedd Pile Jacket in Navy

May 15

May 15 Wool Rebel Tedd Pile Jacket in Navy

Crown Princess Victoria, Outerwear

Zara Loose Fitting Shirt with Pockets

May 14

May 14 Zara Loose Fitting Shirt with Pockets

Crown Princess Victoria, Tops

Emilio Pucci Printed High Neck Blouse

May 14

May 14 Emilio Pucci Printed High Neck Blouse

Crown Princess Victoria, Tops

Hugo Boss Banora Blouse in Coral

May 8

May 8 Hugo Boss Banora Blouse in Coral

Crown Princess Victoria, Tops

Edblad Sweep Bangle in Steel

May 7

May 7 Edblad Sweep Bangle in Steel

Crown Princess Victoria, Accessories, Bracelet

Edblad Sweep Bangle in Gold

May 7

May 7 Edblad Sweep Bangle in Gold

Crown Princess Victoria, Accessories, Bracelet

Skultuna Relier Petit Necklace in Gold Plated

May 7

May 7 Skultuna Relier Petit Necklace in Gold Plated

Crown Princess Victoria, Accessories, Necklace

Edblad Tidal Bangle in Steel

May 7

May 7 Edblad Tidal Bangle in Steel

Princess Sofia, Bracelet, Accessories, Crown Princess Victoria

Zara Gold Clasped Box Bag in White

May 7

May 7 Zara Gold Clasped Box Bag in White

Crown Princess Victoria, Bags

Edblad Tidal L Studs in Gold

May 7

May 7 Edblad Tidal L Studs in Gold

Crown Princess Victoria, Earrings, Accessories

Edblad Tidal Bangle in Gold

May 7

May 7 Edblad Tidal Bangle in Gold

Crown Princess Victoria, Bracelet, Princess Sofia

Tim Mårtenson Alcantara Leaves Headband in Beige

May 7

May 7 Tim Mårtenson Alcantara Leaves Headband in Beige

Crown Princess Victoria, Hats