What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

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May 7 Zara Gold Clasped Box Bag in White

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Crown Princess Victoria, Bags

Zara Gold Clasped Box Bag in White

Box-shaped bag. Pearlescent effect. Chain crossbody strap. Metal clasp.

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Worn by Crown Princess Victoria on:

7 May 2025 - State Visit from Iceland

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May 29, 2025

Gucci Floral Embroidered Jacket

May 29, 2025

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 7 Zara Gold Clasped Box Bag in White

Zara Gold Clasped Box Bag in White

Worn by Crown Princess Victoria on:

Recently Added!

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

May 7 Zara Gold Clasped Box Bag in White

Zara Gold Clasped Box Bag in White

Worn by Crown Princess Victoria on:

May 7 Edblad Tidal Bangle in Steel

May 7 Edblad Tidal L Studs in Gold

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