What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia mark Swedish Radio's 100th anniversary

Sep 19, 2025

King Carl Gustaf and Queen Silvia mark Swedish Radio's 100th anniversary

Sep 19, 2025

Sep 19, 2025

Latest Find

Featured

Sergio Rossi Navy Satin Bow Heels

Princess Laurentien, Shoes

Sergio Rossi Navy Satin Bow Heels

Princess Laurentien, Shoes

Princess Laurentien, Shoes

All in Dresses

Wild & Gorgeous Wild Bird Dress in Pink

Oct 21

Oct 21 Wild & Gorgeous Wild Bird Dress in Pink

Savannah Phillips, Dresses

Suzannah Hicks Dress in Navy

Oct 21

Oct 21 Suzannah Hicks Dress in Navy

Autumn Phillips, Dresses

The Vampire's Wife The LA Midi Dress in Floral Print

Oct 19

Oct 19 The Vampire's Wife The LA Midi Dress in Floral Print

Princess Beatrice, Dresses

Paule Ka Pleated Hem Dress in White

Oct 17

Oct 17 Paule Ka Pleated Hem Dress in White

Dresses, HGD Stéphanie

Saloni Camille Sequinned Mini Dress in Gold

Oct 15

Oct 15 Saloni Camille Sequinned Mini Dress in Gold

Princess Beatrice, Dresses

Mother of Pearl Lyra Printed Dress

Oct 15

Oct 15 Mother of Pearl Lyra Printed Dress

Dresses, Crown Princess Mette Marit

Amaia Kids Emilie Dress in Blue & White

Oct 15

Oct 15 Amaia Kids Emilie Dress in Blue & White

Princess Charlotte, Dresses

Dolce & Gabbana Contrast-Stitch Cady Dress in Red

Oct 15

Oct 15 Dolce & Gabbana Contrast-Stitch Cady Dress in Red

Crown Princess Mary, Dresses, Crown Princess Mette Marit, Queen Maxima

Pili Carrera Flutter Blue Linen Dress

Oct 14

Oct 14 Pili Carrera Flutter Blue Linen Dress

Dresses, Princess Adrienne

Pili Carrera Flutter Blue Summer Dress

Oct 14

Oct 14 Pili Carrera Flutter Blue Summer Dress

Princess Leonore, Dresses

ByTiMo Satin Midi Dress in Japanese Dots

Oct 14

Oct 14 ByTiMo Satin Midi Dress in Japanese Dots

Dresses, Crown Princess Mette Marit

Lilli Jahilo Adele Long Sleeve Midi Dress in Red

Oct 14

Oct 14 Lilli Jahilo Adele Long Sleeve Midi Dress in Red

Princess Sofia, Dresses

Andiata Jennyfer P Dress

Oct 14

Oct 14 Andiata Jennyfer P Dress

Princess Sofia, Dresses

Zara Striped Tunic with Belt

Oct 14

Oct 14 Zara Striped Tunic with Belt

Princess Eugenie, Dresses

Topshop Faux Leather Shift Dress in Green

Oct 14

Oct 14 Topshop Faux Leather Shift Dress in Green

Princess Eugenie, Dresses

Saloni Lea Dress in Hot Pink with Silver Embroidery

Oct 14

Oct 14 Saloni Lea Dress in Hot Pink with Silver Embroidery

Tatiana Casiraghi, Dresses

House of Dagmar Electra Dress

Oct 12

Oct 12 House of Dagmar Electra Dress

Crown Princess Victoria, Dresses

House of Dagmar Dana Dress

Oct 12

Oct 12 House of Dagmar Dana Dress

Crown Princess Victoria, Dresses

House of Dagmar No.10 Dress

Oct 12

Oct 12 House of Dagmar No.10 Dress

Crown Princess Victoria, Dresses

H&M Conscious Collection Embroidered Silk-Blend Dress

Oct 12

Oct 12 H&M Conscious Collection Embroidered Silk-Blend Dress

Crown Princess Victoria, Dresses