What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 6, 2026

King Carl-Gustaf, Queen Silvia, and Princess Madeleine visit Brazil - Day 1

November 6, 2026

This week, King Carl-Gustaf, Queen Silvia, and Princess Madeleine are visiting Brazil to attend engagements for Childhood Brazil.

November 6, 2026

Latest Find

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Princess Charlene, Outerwear

Ralph Lauren Collection Camden Blazer in Light Toffee Lambskin

Princess Charlene, Outerwear

All in Dresses

Oct 23

Oct 23 Ida Sjöstedt Sabrina Embroidered Dress

Heaven

Crown Princess Victoria, Dresses

Oct 23

Oct 23 Vilshenko Jerry Floral Dress

Heaven

Crown Princess Mary, Dresses, Princess Charlene

Oct 23

Oct 23 Maria Fekih Esther Dress in White

Heaven

Crown Princess Mary, Dresses

Oct 23

Oct 23 Temperley London Finale Midi Dress in Pastel Pink

Heaven

Queen Letizia, Dresses

Oct 23

Oct 23 Hugo Boss Dadoria Sheath Dress in White

Heaven

Dresses, Queen Letizia

Oct 22

Oct 22 House of Dagmar Arcelia Dress in Black

Heaven

Princess Sofia, Dresses

Oct 22

Oct 22 LK Bennett Gabrielle Abstract Midi Dress

Heaven

Duchess of Cambridge, Dresses

Oct 22

Oct 22 Isabella Oliver Elisha Maternity Shirt Dress in Black

Polka Popp

Zara Phillips, Dresses

Oct 21

Oct 21 Ghost Avery Wrap Floral Dress

Heaven

Duchess of Cambridge, Dresses

Oct 21

Oct 21 Rumour London Beatrice Dress in Black

Polka Popp

Autumn Phillips, Dresses

Oct 21

Oct 21 Reiss Mars Belted Dress in Navy

Polka Popp

Autumn Phillips, Dresses

Oct 21

Oct 21 Hobbs Imogen Dress in Navy

Polka Popp

Lady Louise Windsor, Dresses

Oct 21

Oct 21 Wild & Gorgeous Wild Bird Dress in Aqua

Polka Popp

Isla Phillips, Dresses

Oct 21

Oct 21 Wild & Gorgeous Wild Bird Dress in Pink

Polka Popp

Savannah Phillips, Dresses

Oct 21

Oct 21 Suzannah Hicks Dress in Navy

Polka Popp

Autumn Phillips, Dresses

Oct 19

Oct 19 The Vampire's Wife The LA Midi Dress in Floral Print

Polka Popp

Princess Beatrice, Dresses

Oct 18

Oct 18 Pertegaz Embroidered Dress in Grey

Heaven

Queen Letizia, Dresses

Oct 17

Oct 17 Paule Ka Pleated Hem Dress in White

Heaven

Dresses, HGD Stéphanie

Oct 15

Oct 15 Saloni Camille Sequinned Mini Dress in Gold

Polka Popp

Princess Beatrice, Dresses

Oct 15

Oct 15 Mother of Pearl Lyra Printed Dress

Heaven

Dresses, Crown Princess Mette Marit

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 23 Ida Sjöstedt Sabrina Embroidered Dress

Oct 23 Vilshenko Jerry Floral Dress

Oct 23 Maria Fekih Esther Dress in White

Oct 23 Temperley London Finale Midi Dress in Pastel Pink

Oct 23 Hugo Boss Dadoria Sheath Dress in White

Oct 22 House of Dagmar Arcelia Dress in Black

Oct 22 LK Bennett Gabrielle Abstract Midi Dress

Oct 22 Isabella Oliver Elisha Maternity Shirt Dress in Black

Oct 21 Ghost Avery Wrap Floral Dress

Oct 21 Rumour London Beatrice Dress in Black

Oct 21 Reiss Mars Belted Dress in Navy

Oct 21 Hobbs Imogen Dress in Navy

Oct 21 Wild & Gorgeous Wild Bird Dress in Aqua

Oct 21 Wild & Gorgeous Wild Bird Dress in Pink

Oct 21 Suzannah Hicks Dress in Navy

Oct 19 The Vampire's Wife The LA Midi Dress in Floral Print

Oct 18 Pertegaz Embroidered Dress in Grey

Oct 17 Paule Ka Pleated Hem Dress in White

Oct 15 Saloni Camille Sequinned Mini Dress in Gold

Oct 15 Mother of Pearl Lyra Printed Dress

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