What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

May 23, 2025

Latest Find

Featured

The Row Indira Skirt in Black

Princess Maria-Olympia, Bottoms

The Row Indira Skirt in Black

Princess Maria-Olympia, Bottoms

Princess Maria-Olympia, Bottoms

All in Dresses

Moises Nieto Asymmetrical Neckline Dress in Navy Tweed

Dec 5

Dec 5 Moises Nieto Asymmetrical Neckline Dress in Navy Tweed

Queen Letizia, Dresses

Filippa K Belted Long Sleeve Dress

Dec 3

Dec 3 Filippa K Belted Long Sleeve Dress

Princess Mabel, Dresses

Giorgio Armani Long-sleeve Round-neck Silk Maxi Dress

Dec 3

Dec 3 Giorgio Armani Long-sleeve Round-neck Silk Maxi Dress

Countess of Wessex, Dresses

Gabriela Hearst Brighting Maxi Dress

Nov 30

Nov 30 Gabriela Hearst Brighting Maxi Dress

Princess Nina, Dresses

Themis Z Ino Silk Velvet Mini Dress

Nov 30

Nov 30 Themis Z Ino Silk Velvet Mini Dress

Princess Tatiana, Dresses

Sézane Harper Dress

Nov 29

Nov 29 Sézane Harper Dress

Princess Ariane, Dresses

Indi & Cold Maxi Knitted Dress

Nov 27

Nov 27 Indi & Cold Maxi Knitted Dress

Queen Letizia, Dresses

Self Portrait Cord Lace Bow Midi Dress in Black

Nov 25

Nov 25 Self Portrait Cord Lace Bow Midi Dress in Black

Zara Phillips, Dresses

Diane von Furstenberg Darby Dress in Lemon

Nov 23

Nov 23 Diane von Furstenberg Darby Dress in Lemon

Princess Eugenie, Dresses

Etro Floral Foliage Wrap Midi Dress

Nov 21

Nov 21 Etro Floral Foliage Wrap Midi Dress

Grand Duchess Maria Teresa, Dresses

Miu Miu Wrinkled Crepe Satin Dress

Nov 19

Nov 19 Miu Miu Wrinkled Crepe Satin Dress

Pauline Ducruet, Dresses

Tara Jarmon Rolfo Dress in Black

Nov 19

Nov 19 Tara Jarmon Rolfo Dress in Black

Camille Gottlieb, Dresses

Chanel HC Flower Embroidered Dress

Nov 19

Nov 19 Chanel HC Flower Embroidered Dress

Princess Caroline, Dresses

Louis Vuitton Jewel Button Midi Dress in Bordeaux

Nov 18

Nov 18 Louis Vuitton Jewel Button Midi Dress in Bordeaux

Princess Charlene, Dresses

ME and EM Colour Block Drawstring Maxi Dress in Winter Olive/Navy

Nov 18

Nov 18 ME and EM Colour Block Drawstring Maxi Dress in Winter Olive/Navy

Princess Caroline, Dresses

Rebecca Vallance Kayla Knit Midi Dress in Black

Nov 17

Nov 17 Rebecca Vallance Kayla Knit Midi Dress in Black

Princess Beatrice, Dresses

Jacquemus The Spalla Dress

Nov 16

Nov 16 Jacquemus The Spalla Dress

Princess Maria-Olympia, Dresses

Rebecca Vallance Acid Bloom Midi Dress

Nov 16

Nov 16 Rebecca Vallance Acid Bloom Midi Dress

Zara Phillips, Dresses

Self Portrait Rhinestone Mesh Midi Dress in Green

Nov 14

Nov 14 Self Portrait Rhinestone Mesh Midi Dress in Green

Princess Madeleine, Dresses

Star Mela Dita Embroidered Kaftan

Nov 11

Nov 11 Star Mela Dita Embroidered Kaftan

HGD Stéphanie, Dresses