What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Aug 24, 2025

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Crown Princess Mette Marit, Outerwear

De Castro Rainbow Ikat Jacket

Crown Princess Mette Marit, Outerwear

All in Gowns

Sep 24

Sep 24 By Malina Columbine Dress

Sarah Williams

Crown Princess Victoria, Gowns

Sep 24

Sep 24 By Malina Isa Gown

Sarah Williams

Crown Princess Victoria, Gowns

Sep 24

Sep 24 By Malina Bini African Rose Gown

Sarah Williams

Crown Princess Victoria, Gowns

Sep 24

Sep 24 Staud Millie Dress in Caper

Sarah Williams

Meghan Markle, Gowns

Sep 20

Sep 20 Valentino Puff-Sleeve Embroidered Tulle Gown in Black

Heaven

Meghan Markle, Gowns

Sep 17

Sep 17 Ralph Lauren Light Corset Gown

Heaven

Crown Princess Mary, Gowns, Dresses

Aug 31

Aug 31 Zimmermann Sunny Smocked Gown

Sarah Williams

Gowns, Crown Princess Mette Marit

Aug 21

Aug 21 Jill Stuart Oumie Gown

Sarah Williams

Princess Märtha Louise, Gowns

Aug 16

Aug 16 Escada Pleated Gown

Sarah Williams

Crown Princess Victoria, Gowns

Aug 16

Aug 16 Escada Garmia Gown in Red

Sarah Williams

Crown Princess Victoria, Gowns

Aug 16

Aug 16 By Malina Adriana Dress

Sarah Williams

Crown Princess Victoria, Gowns

Aug 15

Aug 15 Salem Fessahaye Custom Tulle Gown

Sarah Williams

Crown Princess Victoria, Gowns

Aug 15

Aug 15 Erdem Cassandra Gown

Sarah Williams

Crown Princess Victoria, Gowns

Aug 15

Aug 15 Jenny Packham Gold Metallic Gown

Sarah Williams

Crown Princess Victoria, Gowns

Aug 12

Aug 12 Rami Al Ali Crepe Dress with Bolero

Sarah Williams

Gowns, Princess Märtha Louise

Aug 12

Aug 12 TSH Andrea Gown in Midnight Blue

Sarah Williams

Gowns, Princess Märtha Louise

Aug 12

Aug 12 TSH Marian Gown

Sarah Williams

Gowns, Princess Märtha Louise

Aug 12

Aug 12 TSH Floral Gown in Green

Sarah Williams

Gowns, Princess Märtha Louise

Aug 6

Aug 6 Giambattista Valli Carnation Print Cape Maxi Dress

Sarah Williams

Tatiana Casiraghi, Gowns

Aug 6

Aug 6 Giambattista Valli Cut-Out Silk Crepe de Chine Gown

Sarah Williams

Tatiana Casiraghi, Gowns

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Sep 24 By Malina Columbine Dress

Sep 24 By Malina Isa Gown

Sep 24 By Malina Bini African Rose Gown

Sep 24 Staud Millie Dress in Caper

Sep 20 Valentino Puff-Sleeve Embroidered Tulle Gown in Black

Sep 17 Ralph Lauren Light Corset Gown

Aug 31 Zimmermann Sunny Smocked Gown

Aug 21 Jill Stuart Oumie Gown

Aug 16 Escada Pleated Gown

Aug 16 Escada Garmia Gown in Red

Aug 16 By Malina Adriana Dress

Aug 15 Salem Fessahaye Custom Tulle Gown

Aug 15 Erdem Cassandra Gown

Aug 15 Jenny Packham Gold Metallic Gown

Aug 12 Rami Al Ali Crepe Dress with Bolero

Aug 12 TSH Andrea Gown in Midnight Blue

Aug 12 TSH Marian Gown

Aug 12 TSH Floral Gown in Green

Aug 6 Giambattista Valli Carnation Print Cape Maxi Dress

Aug 6 Giambattista Valli Cut-Out Silk Crepe de Chine Gown

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