What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Willem-Alexander and Princess Catharina-Amalia attend presentation of the Princess Catharina-Amalia Hussar Regiment

Jun 18, 2025

King Willem-Alexander and Princess Catharina-Amalia attend presentation of the Princess Catharina-Amalia Hussar Regiment

Jun 18, 2025

Jun 18, 2025

Latest Find

Featured

Maria Westerlind Striped Blazer

Crown Princess Victoria, Outerwear

Maria Westerlind Striped Blazer

Crown Princess Victoria, Outerwear

Crown Princess Victoria, Outerwear

All in Gowns

Temperley London Faye Silk Gown in Silver

Apr 4

Apr 4 Temperley London Faye Silk Gown in Silver

Crown Princess Mary, Gowns

Elie Saab Couture One Shoulder Beaded Gown

Apr 4

Apr 4 Elie Saab Couture One Shoulder Beaded Gown

Crown Princess Victoria, Gowns

Elie Saab Resort 2013 Silver Beaded Gown

Apr 4

Apr 4 Elie Saab Resort 2013 Silver Beaded Gown

Crown Princess Victoria, Gowns, Princess Madeleine

Elie Saab Fall 2009 One Shoulder Draped Gown

Apr 4

Apr 4 Elie Saab Fall 2009 One Shoulder Draped Gown

Crown Princess Victoria, Gowns

Elie Saab Fall 2009 Off the Shoulder Gown

Apr 4

Apr 4 Elie Saab Fall 2009 Off the Shoulder Gown

Crown Princess Victoria, Gowns

Elie Saab Spring 2009 Ruffle Gown

Apr 4

Apr 4 Elie Saab Spring 2009 Ruffle Gown

Crown Princess Victoria, Gowns

Prada Sleeveless Velvet Gown in Midnight Blue

Apr 3

Apr 3 Prada Sleeveless Velvet Gown in Midnight Blue

Crown Princess Mary, Gowns

Alexander McQueen Off the Shoulder Fishtail Gown

Mar 21

Mar 21 Alexander McQueen Off the Shoulder Fishtail Gown

Princess Claire, Gowns

Elie Saab Printed V-Neck Gown

Mar 21

Mar 21 Elie Saab Printed V-Neck Gown

Princess Alexandra, Gowns

Valentino Brocade Jungle Print Gown

Mar 21

Mar 21 Valentino Brocade Jungle Print Gown

Crown Princess Marie Chantal, Gowns

Emilio Pucci Draped Shoulder Gown

Mar 18

Mar 18 Emilio Pucci Draped Shoulder Gown

HGD Stéphanie, Gowns

Diane von Furstenberg Sleeveless Wrap Gown

Mar 18

Mar 18 Diane von Furstenberg Sleeveless Wrap Gown

HGD Stéphanie, Gowns

Valentino Ruffle-Front Silk Gown

Mar 18

Mar 18 Valentino Ruffle-Front Silk Gown

HGD Stéphanie, Gowns

Missoni Ikat Print Metallic Gown

Mar 17

Mar 17 Missoni Ikat Print Metallic Gown

Princess Marie, Gowns

Elise Gug Sleeveless Lace Gown in Blue

Mar 17

Mar 17 Elise Gug Sleeveless Lace Gown in Blue

Princess Marie, Gowns

BCBGMAXAZRIA Viviane Beaded Halter Gown in Black

Mar 17

Mar 17 BCBGMAXAZRIA Viviane Beaded Halter Gown in Black

Princess Eugenie, Gowns

Ridley London Celeste Maxi Dress in Navy Metallic

Mar 16

Mar 16 Ridley London Celeste Maxi Dress in Navy Metallic

Zara Phillips, Gowns

Rikke Gudnitz Lace Peplum Gown in Blue

Mar 14

Mar 14 Rikke Gudnitz Lace Peplum Gown in Blue

Princess Marie, Gowns

Valentino Leather-Trimmed Printed Cotton Gown

Mar 9

Mar 9 Valentino Leather-Trimmed Printed Cotton Gown

Beatrice Casiraghi, Gowns

Safiyaa Kalika Long Dress in Red

Mar 7

Mar 7 Safiyaa Kalika Long Dress in Red

Meghan Markle, Gowns