What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Sussex attend Sundance Film Festival

Jan 25, 2026

The Duke and Duchess of Sussex attend Sundance Film Festival

Jan 25, 2026

Jan 25, 2026

Latest Find

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Dolce & Gabbana Single-Breasted Coat in Wool Chevron

Princess Charlene, Outerwear

Dolce & Gabbana Single-Breasted Coat in Wool Chevron

Princess Charlene, Outerwear

Princess Charlene, Outerwear

All in Gowns

Elie Saab HC Embellished Appliqué Gown

Jan 10

Jan 10 Elie Saab HC Embellished Appliqué Gown

Princess Beatrice, Gowns

Emilio Pucci Draped One-Shoulder Gown

Dec 27

Dec 27 Emilio Pucci Draped One-Shoulder Gown

Countess of Wessex, Gowns

Emilio Pucci Lace Overlay One Shoulder Gown

Dec 27

Dec 27 Emilio Pucci Lace Overlay One Shoulder Gown

Countess of Wessex, Gowns

Beulah London Brushed Silk Gown in Blue

Dec 26

Dec 26 Beulah London Brushed Silk Gown in Blue

Princess Eugenie, Gowns

Tibi Silk Crepe Maxi Dress in Beige

Dec 22

Dec 22 Tibi Silk Crepe Maxi Dress in Beige

Princess Beatrice, Gowns

Camilla Thulin Saturnus Long Sleeve Gown in Petrol

Dec 20

Dec 20 Camilla Thulin Saturnus Long Sleeve Gown in Petrol

Crown Princess Victoria, Gowns

Giorgio Armani Folded Neckline Gown in Red

Dec 19

Dec 19 Giorgio Armani Folded Neckline Gown in Red

Princess Marie, Gowns

Carolina Herrera Detachable-Skirt Silk Column Gown in Red

Dec 15

Dec 15 Carolina Herrera Detachable-Skirt Silk Column Gown in Red

Meghan Markle, Gowns

Vera Wang Strapless Evening Gown in Brown

Dec 12

Dec 12 Vera Wang Strapless Evening Gown in Brown

Crown Princess Mette Marit, Gowns

Jacques Zehnder Zibeline Evening Gown

Dec 12

Dec 12 Jacques Zehnder Zibeline Evening Gown

Queen Silvia, Gowns, Crown Princess Victoria

Galvan Andina Llama Print Shirt-dress Gown

Dec 11

Dec 11 Galvan Andina Llama Print Shirt-dress Gown

Countess of Wessex, Gowns

Alexis Holly Long Sleeve Embellished Gown

Dec 11

Dec 11 Alexis Holly Long Sleeve Embellished Gown

Queen Silvia, Gowns

Diane von Furstenberg Zarita Lace Sleeveless Gown

Dec 11

Dec 11 Diane von Furstenberg Zarita Lace Sleeveless Gown

HGD Stéphanie, Gowns

Nicholas Oakwell Silk Organza Prom Dress With Leather Flowers

Dec 6

Dec 6 Nicholas Oakwell Silk Organza Prom Dress With Leather Flowers

Princess Beatrice, Gowns

Reformation Veronica Dress in Floral Print

Dec 6

Dec 6 Reformation Veronica Dress in Floral Print

Princess Beatrice, Gowns

Georg et Arend Konstanze Evening Dress in Gold

Dec 5

Dec 5 Georg et Arend Konstanze Evening Dress in Gold

Queen Silvia, Gowns

Del Core Sequin Ruched Gown

Dec 5

Dec 5 Del Core Sequin Ruched Gown

Princess Tatiana, Gowns

Chanel Pleated Silk Gown

Nov 30

Nov 30 Chanel Pleated Silk Gown

Princess Caroline, Gowns

Chanel Crystal-Embellished Silk Gown

Nov 30

Nov 30 Chanel Crystal-Embellished Silk Gown

Charlotte Casiraghi, Gowns

H&M Conscious Collection Lace and Tulle Gown in Black

Nov 29

Nov 29 H&M Conscious Collection Lace and Tulle Gown in Black

Crown Princess Victoria, Gowns