What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Sofia attends annual Easter concert in Palma

Mar 30, 2026

Queen Sofia attends annual Easter concert in Palma

Mar 30, 2026

Mar 30, 2026

Latest Find

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Loewe Amazona 23 Bag in Black Velvet

Queen Sofia, Bags

Loewe Amazona 23 Bag in Black Velvet

Queen Sofia, Bags

Queen Sofia, Bags

All in Hats

Philip Treacy Saucer Hat with Feathers in Blue and White

Nov 5

Nov 5 Philip Treacy Saucer Hat with Feathers in Blue and White

Autumn Phillips, Hats

Rosie Olivia Millinery Ludlow Hat in Black and Royal Blue

Nov 5

Nov 5 Rosie Olivia Millinery Ludlow Hat in Black and Royal Blue

Zara Phillips, Hats

Rosie Olivia Millinery Fulton Hat in Black

Nov 5

Nov 5 Rosie Olivia Millinery Fulton Hat in Black

Zara Phillips, Hats

Rosie Olivia Millinery Delancy Hat in Purple

Nov 5

Nov 5 Rosie Olivia Millinery Delancy Hat in Purple

Zara Phillips, Hats

Juliette Botterill Peacock Bow Velvet Percher in Blue

Nov 5

Nov 5 Juliette Botterill Peacock Bow Velvet Percher in Blue

Zara Phillips, Hats

GPA Speed’air Carbon 2X Helmet in Shiny Navy

Nov 4

Nov 4 GPA Speed’air Carbon 2X Helmet in Shiny Navy

Zara Phillips, Hats

Ecua-Andino Hats Classic Panama Hat in White

Oct 29

Oct 29 Ecua-Andino Hats Classic Panama Hat in White

Zara Phillips, Hats

Juliette Botterill Feather Bow Teardrop Hat in Navy

Oct 28

Oct 28 Juliette Botterill Feather Bow Teardrop Hat in Navy

Zara Phillips, Hats

Corinne Bowtie in Red

Oct 27

Oct 27 Corinne Bowtie in Red

Crown Princess Victoria, Hats

Corinne Bowtie in Pink

Oct 27

Oct 27 Corinne Bowtie in Pink

Crown Princess Victoria, Hats

Oct 27

Oct 27 Vemdalen Hat

Crown Princess Victoria, Hats

Sally-Ann Provan Mie Teardop Percher Pillbox Hat in Peacock

Oct 24

Oct 24 Sally-Ann Provan Mie Teardop Percher Pillbox Hat in Peacock

Zara Phillips, Hats

Juliette Botterill Cashmere Flower Percher in Red

Oct 24

Oct 24 Juliette Botterill Cashmere Flower Percher in Red

Zara Phillips, Hats

Nana Golmar Iria Headband in Pink Velvet

Oct 22

Oct 22 Nana Golmar Iria Headband in Pink Velvet

Queen Letizia, Hats

Goldust Millinery Emma Fedora

Oct 21

Oct 21 Goldust Millinery Emma Fedora

Zara Phillips, Hats

Juliette Botterill Feather Burst Disc Hat in Teal & Gold

Oct 21

Oct 21 Juliette Botterill Feather Burst Disc Hat in Teal & Gold

Autumn Phillips, Hats

Julian Garner Jeanie Boater Hat in Fawn

Oct 19

Oct 19 Julian Garner Jeanie Boater Hat in Fawn

Princess Beatrice, Hats

Sylvia Martinez Couture Shibori Silk Leaves Hat

Oct 16

Oct 16 Sylvia Martinez Couture Shibori Silk Leaves Hat

Hats, HGD Stéphanie

Juliette Botterill Feather & Quill Teardrop Hat

Oct 15

Oct 15 Juliette Botterill Feather & Quill Teardrop Hat

Zara Phillips, Hats

Juliette Botterill Bow & Arrow Hat in Teal

Oct 15

Oct 15 Juliette Botterill Bow & Arrow Hat in Teal

Zara Phillips, Hats, Duchess of Cambridge