What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Read more →

Benedikte Thoustrup, Accessories, Earrings

All in Hats

Juliette Botterill Velvet Rose Side Percher Hat

Mar 17

Mar 17 Juliette Botterill Velvet Rose Side Percher Hat

Princess Eugenie, Hats

Juliette Botterill Pheasant Feather Percher Hat

Mar 17

Mar 17 Juliette Botterill Pheasant Feather Percher Hat

Princess Beatrice, Hats

Sarah Cant Couture Millinery Sierra Hat in Red

Mar 16

Mar 16 Sarah Cant Couture Millinery Sierra Hat in Red

Princess Eugenie, Hats

Nerida Fraiman Beret with Flower and Crin

Mar 16

Mar 16 Nerida Fraiman Beret with Flower and Crin

Princess Beatrice, Hats

Sarah Cant Dahlia Hat in Purple Felt

Mar 13

Mar 13 Sarah Cant Dahlia Hat in Purple Felt

Zara Phillips, Hats

Camilla Rose Millinery Dawn Fedora in Pink with Green Trim

Mar 13

Mar 13 Camilla Rose Millinery Dawn Fedora in Pink with Green Trim

Autumn Phillips, Hats

Justine Bradley-Hill Edna Hat in Navy

Mar 12

Mar 12 Justine Bradley-Hill Edna Hat in Navy

Zara Phillips, Hats

Sally-Ann Provan Yoru Felt Pillbox Hat in Black and Green

Mar 10

Mar 10 Sally-Ann Provan Yoru Felt Pillbox Hat in Black and Green

Autumn Phillips, Hats

William Chambers Veil Explosion Teardrop Hat in Green

Mar 9

Mar 9 William Chambers Veil Explosion Teardrop Hat in Green

Meghan Markle, Hats

Sally Ann Provan Sada Felt Saucer Hat

Mar 9

Mar 9 Sally Ann Provan Sada Felt Saucer Hat

Duchess of Cambridge, Hats

Gina Foster Orlov Hat

Mar 9

Mar 9 Gina Foster Orlov Hat

Princess Eugenie, Hats

Gina Foster Lamington Hat in Blue

Mar 9

Mar 9 Gina Foster Lamington Hat in Blue

Princess Beatrice, Hats

Sarah Cant Rubra Hat in Blue

Mar 9

Mar 9 Sarah Cant Rubra Hat in Blue

Princess Beatrice, Hats

Jane Taylor Vermeer Hat in White and Coral

Mar 9

Mar 9 Jane Taylor Vermeer Hat in White and Coral

Countess of Wessex, Hats

Laura Apsit Livens Matador Hat in Blue and Orange

Mar 9

Mar 9 Laura Apsit Livens Matador Hat in Blue and Orange

Princess Beatrice, Hats

Jane Taylor Floral-Embellished Headband

Mar 2

Mar 2 Jane Taylor Floral-Embellished Headband

Countess of Wessex, Hats

Rosie Olivia Millinery Summer Hat in Blue and Yellow

Mar 2

Mar 2 Rosie Olivia Millinery Summer Hat in Blue and Yellow

Zara Phillips, Hats

Juliette Botterill Quill Detail Percher in Soft Grey

Feb 24

Feb 24 Juliette Botterill Quill Detail Percher in Soft Grey

Autumn Phillips, Hats

Vivien Sheriff Nightjar Hat

Feb 24

Feb 24 Vivien Sheriff Nightjar Hat

Princess Eugenie, Hats

Sarah Cant Couture Millinery Dawn Hat in Orange

Feb 24

Feb 24 Sarah Cant Couture Millinery Dawn Hat in Orange

Princess Beatrice, Hats