What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Chloé Ruffle Blouse in Pink

Crown Princess Mette Marit, Tops

Crown Princess Mette Marit, Tops

All in Hats

Lock & Co Felt Daffodil Hat

May 22

May 22 Lock & Co Felt Daffodil Hat

Duchess of Cambridge, Hats

Jane Taylor Beaded Cocktail Hat

May 22

May 22 Jane Taylor Beaded Cocktail Hat

Duchess of Cambridge, Hats

Barts Jasmin Beanie in Heather Grey

May 18

May 18 Barts Jasmin Beanie in Heather Grey

Zara Phillips, Hats

Jane Taylor Roses Vertical Saucer Hat

May 17

May 17 Jane Taylor Roses Vertical Saucer Hat

Crown Princess Mary, Hats

Rosie Olivia Kai Hat in Navy

May 17

May 17 Rosie Olivia Kai Hat in Navy

Zara Phillips, Hats

Jane Taylor Shell Felt Pillbox With Feather & Sequin in Purple

Apr 29

Apr 29 Jane Taylor Shell Felt Pillbox With Feather & Sequin in Purple

Crown Princess Mary, Hats

Philip Treacy OC 153 Hat

Apr 27

Apr 27 Philip Treacy OC 153 Hat

Crown Princess Victoria, Hats

Philip Treacy Sinamay Scroll Hat

Apr 27

Apr 27 Philip Treacy Sinamay Scroll Hat

Princess Madeleine, Hats

Lock & Co Lion Tamer Hat in White

Apr 26

Apr 26 Lock & Co Lion Tamer Hat in White

Hats, Queen Sonja

Jane Taylor Straw Floral and Feather Cocktail Hat

Apr 26

Apr 26 Jane Taylor Straw Floral and Feather Cocktail Hat

Countess of Wessex, Hats

Philip Treacy Flower Slice Hat

Apr 26

Apr 26 Philip Treacy Flower Slice Hat

Zara Phillips, Hats

Philip Treacy PT224 Hat

Apr 25

Apr 25 Philip Treacy PT224 Hat

Crown Princess Marie Chantal, Hats

Philip Treacy Downtown Bow Hat

Apr 25

Apr 25 Philip Treacy Downtown Bow Hat

Princess Beatrice, Hats

Giorgio Armani Oversized Bow Hat

Apr 23

Apr 23 Giorgio Armani Oversized Bow Hat

HGD Stéphanie, Hats

Gap Baby Heart Beanie

Apr 15

Apr 15 Gap Baby Heart Beanie

Mia Tindall, Hats

Jane Taylor Greta Hat in Grey

Apr 4

Apr 4 Jane Taylor Greta Hat in Grey

Crown Princess Mary, Hats, Zara Phillips

Gucci Hemp Beret Hat

Mar 24

Mar 24 Gucci Hemp Beret Hat

Crown Princess Mette Marit, Hats

Miu Miu Embellished Pearl Headband

Mar 24

Mar 24 Miu Miu Embellished Pearl Headband

Crown Princess Mette Marit, Hats

Rosie Olivia Millinery Leroy Hat in Navy

Mar 24

Mar 24 Rosie Olivia Millinery Leroy Hat in Navy

Zara Phillips, Hats

The Cotswold Milliner Teardrop Percher with Rose and Pheasant Feather in Plum

Mar 24

Mar 24 The Cotswold Milliner Teardrop Percher with Rose and Pheasant Feather in Plum

Zara Phillips, Hats