What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

August 22, 2026

Latest Find

Featured

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

All in Hats

Aug 3

Aug 3 Chanel Spring 2015 HC Wide-Brim Hat with Tulle in White and Black

Polka Popp

Princess Caroline, Hats

Jul 17

Jul 17 Whiteley Maddox OCH015 Hat

Sarah Williams

Princess Sofia, Hats

Jul 14

Jul 14 By Malina Simone Pleated Scrunchie

Sarah Williams

Princess Sofia, Hats

Jul 13

Jul 13 Janessa Leone Sammy Hat

Heaven

Meghan Markle, Hats

Jul 13

Jul 13 Yosuzi Azteria Pom Poms Hat

Polka Popp

Pauline Ducruet, Hats

Jul 3

Jul 3 Jane Taylor Cassandra Moon Headband

Sarah Williams

Duchess of Cambridge, Hats

Jul 3

Jul 3 Smithbilt Ten Gallon Hat

Sarah Williams

Duchess of Cambridge, Hats

Jun 21

Jun 21 Jennifer Behr Voilette Headband in Teal

Heaven

Crown Princess Mette Marit, Hats

Jun 19

Jun 19 Maria Nilsdotter Nocturnal Creatures Tiara

Sarah Williams

Crown Princess Victoria, Hats

May 29

May 29 Jane Taylor Fleur Ruffle Beret

Sarah Williams

Duchess of Cambridge, Hats

May 29

May 29 Jane Taylor Soloman Hat

Sarah Williams

Duchess of Cambridge, Hats

May 29

May 29 Jane Taylor Dolly Hat

Sarah Williams

Duchess of Cambridge, Hats

May 29

May 29 Jane Taylor Chestnut Hat

Sarah Williams

Duchess of Cambridge, Hats

May 29

May 29 Jane Taylor Georgie Hat

Sarah Williams

Duchess of Cambridge, Hats

May 29

May 29 Jane Taylor Una Hat

Sarah Williams

Duchess of Cambridge, Hats

May 23

May 23 Jane Taylor Bow Percher Hat

Sarah Williams

Countess of Wessex, Hats

May 22

May 22 Lock & Co Felt Daffodil Hat

Sarah Williams

Duchess of Cambridge, Hats

May 22

May 22 Jane Taylor Beaded Cocktail Hat

Sarah Williams

Duchess of Cambridge, Hats

May 18

May 18 Barts Jasmin Beanie in Heather Grey

Polka Popp

Zara Phillips, Hats

May 17

May 17 Jane Taylor Roses Vertical Saucer Hat

Heaven

Crown Princess Mary, Hats

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Aug 3 Chanel Spring 2015 HC Wide-Brim Hat with Tulle in White and Black

Jul 17 Whiteley Maddox OCH015 Hat

Jul 14 By Malina Simone Pleated Scrunchie

Jul 13 Janessa Leone Sammy Hat

Jul 13 Yosuzi Azteria Pom Poms Hat

Jul 3 Jane Taylor Cassandra Moon Headband

Jul 3 Smithbilt Ten Gallon Hat

Jun 21 Jennifer Behr Voilette Headband in Teal

Jun 19 Maria Nilsdotter Nocturnal Creatures Tiara

May 29 Jane Taylor Fleur Ruffle Beret

May 29 Jane Taylor Soloman Hat

May 29 Jane Taylor Dolly Hat

May 29 Jane Taylor Chestnut Hat

May 29 Jane Taylor Georgie Hat

May 29 Jane Taylor Una Hat

May 23 Jane Taylor Bow Percher Hat

May 22 Lock & Co Felt Daffodil Hat

May 22 Jane Taylor Beaded Cocktail Hat

May 18 Barts Jasmin Beanie in Heather Grey

May 17 Jane Taylor Roses Vertical Saucer Hat

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