What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde visits 'Emile Claus, Prince of Luminism' exhibition

Jan 7, 2025

Queen Mathilde visits 'Emile Claus, Prince of Luminism' exhibition

Jan 7, 2025

Jan 7, 2025

Latest Find

Featured

Falconeri Ultrasoft Cashmere Long Sleeved Crewneck Sweater in Burgundy

Queen Letizia, Tops

Falconeri Ultrasoft Cashmere Long Sleeved Crewneck Sweater in Burgundy

Queen Letizia, Tops

Queen Letizia, Tops

All in Hats

Tim Mårtenson Silk Flowers Headpiece

Nov 19

Nov 19 Tim Mårtenson Silk Flowers Headpiece

Crown Princess Victoria, Hats

Hicks & Brown The Oxley Fedora in Navy

Nov 18

Nov 18 Hicks & Brown The Oxley Fedora in Navy

Zara Phillips, Hats

Jane Taylor Nete Boater Hat in Black

Nov 12

Nov 12 Jane Taylor Nete Boater Hat in Black

Countess of Wessex, Hats

Mathilde Førster Fuchsia Hat with Feathers

Nov 6

Nov 6 Mathilde Førster Fuchsia Hat with Feathers

Hats, Queen Margrethe

LK Bennett Winter Wool-Blend Snaffle-Detail Fedora in Black

Oct 28

Oct 28 LK Bennett Winter Wool-Blend Snaffle-Detail Fedora in Black

Zara Phillips, Hats

Goorin Bros The White Tiger Cap

Sep 23

Sep 23 Goorin Bros The White Tiger Cap

Prince Alexander, Hats

Le Chameau Cotton Cap in Cherry

Sep 17

Sep 17 Le Chameau Cotton Cap in Cherry

Zara Phillips, Hats

Juliette Botterill Winter Floral Percher

Sep 17

Sep 17 Juliette Botterill Winter Floral Percher

Zara Phillips, Hats

Joanne Edwards Lemon Leaves Hat

Sep 15

Sep 15 Joanne Edwards Lemon Leaves Hat

Princess Sofia, Hats

H&M x GenPep Orange Cap

Sep 10

Sep 10 H&M x GenPep Orange Cap

Prince Oscar, Hats

Peruvian Clothing Company Baseball Cap

Sep 3

Sep 3 Peruvian Clothing Company Baseball Cap

Princess Catharina-Amalia, Hats

Hicks & Brown Suffolk Fedora in Dark Brown

Aug 27

Aug 27 Hicks & Brown Suffolk Fedora in Dark Brown

Duchess of Cambridge, Hats

Jacquemus Le bob Artichaut Hat in Light Pink

Aug 19

Aug 19 Jacquemus Le bob Artichaut Hat in Light Pink

Camille Gottlieb, Hats

Memorial Day Plaid Cotton Bucket Hat

Aug 4

Aug 4 Memorial Day Plaid Cotton Bucket Hat

Princess Maria-Olympia, Hats

Jess Collett Pendeza World Traveller Hat in Ivory with Black/White Beaded Band

Jul 24

Jul 24 Jess Collett Pendeza World Traveller Hat in Ivory with Black/White Beaded Band

Zara Phillips, Hats

Fabienne Delvigne Desert Wind Hat

Jul 21

Jul 21 Fabienne Delvigne Desert Wind Hat

Princess Elisabeth, Hats

Fabienne Delvigne Vinity Hat

Jul 21

Jul 21 Fabienne Delvigne Vinity Hat

Queen Mathilde, Hats

Jul 9

Jul 9 Met Logo Adjustable Cap in Navy

Princess Alexandra Monaco, Hats

Philip Treacy OC 102 Hat in Blue

Jul 5

Jul 5 Philip Treacy OC 102 Hat in Blue

Duchess of Cambridge, Hats

Janessa Leone Michon Hat

Jul 3

Jul 3 Janessa Leone Michon Hat

Meghan Markle, Hats