What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Frederik and Queen Mary mark DR Symphony Orchestra's 100th anniversary

Oct 31, 2025

King Frederik and Queen Mary mark DR Symphony Orchestra's 100th anniversary

Oct 31, 2025

Oct 31, 2025

Latest Find

Featured

Zimmermann Natura Puff-Sleeve Lace Top

Crown Princess Mary, Tops

Zimmermann Natura Puff-Sleeve Lace Top

Crown Princess Mary, Tops

Crown Princess Mary, Tops

All in Hats

Victoria Charles Veiled Teardrop Headpiece with Quill in Dove Grey Fur Felt

Mar 13

Mar 13 Victoria Charles Veiled Teardrop Headpiece with Quill in Dove Grey Fur Felt

Zara Phillips, Hats

Jane Taylor Damona Hat in White

Mar 11

Mar 11 Jane Taylor Damona Hat in White

Countess of Wessex, Hats

Barts Myonet Beanie

Mar 10

Mar 10 Barts Myonet Beanie

Zara Phillips, Hats

Polarn O Pyret Kids Beanie Hat

Mar 9

Mar 9 Polarn O Pyret Kids Beanie Hat

Prince Julian, Hats

Camilla Rose Millinery Elder Hat in Ivory & Graphite

Mar 9

Mar 9 Camilla Rose Millinery Elder Hat in Ivory & Graphite

Zara Phillips, Hats

Philip Treacy for Armani Privé Straw Hat

Mar 9

Mar 9 Philip Treacy for Armani Privé Straw Hat

Grand Duchess Maria Teresa, Hats

Moncler Cable Knit Wool Beanie

Mar 3

Mar 3 Moncler Cable Knit Wool Beanie

Meghan Markle, Hats

Goorin Bros White Tiger Beanie

Mar 2

Mar 2 Goorin Bros White Tiger Beanie

Prince Oscar, Hats

Mathilde Førster Green Felt Hat

Feb 27

Feb 27 Mathilde Førster Green Felt Hat

Princess Benedikte, Hats

Justine Bradley-Hill Mildred Veil Headband

Feb 27

Feb 27 Justine Bradley-Hill Mildred Veil Headband

Princess Beatrice, Hats

Bee Smith Millinery Zoe Headband in Navy

Feb 27

Feb 27 Bee Smith Millinery Zoe Headband in Navy

Zara Phillips, Hats

Emily London Ember Headpiece in Navy

Feb 27

Feb 27 Emily London Ember Headpiece in Navy

Princess Nina, Hats

Philip Treacy OC 984 Hat

Feb 27

Feb 27 Philip Treacy OC 984 Hat

Princess Tatiana, Hats

Babaton Luxe Cashmere Kisho Beanie

Feb 16

Feb 16 Babaton Luxe Cashmere Kisho Beanie

Meghan Markle, Hats

Burberry Fur Pom Pom Wool Cashmere Beanie Hat

Feb 14

Feb 14 Burberry Fur Pom Pom Wool Cashmere Beanie Hat

Meghan Markle, Hats

Magic Millions Racing Women Cap in Navy/White

Feb 4

Feb 4 Magic Millions Racing Women Cap in Navy/White

Zara Phillips, Hats

Magic Millions Cotton Cap in Navy/Sky

Feb 4

Feb 4 Magic Millions Cotton Cap in Navy/Sky

Zara Phillips, Hats

Magic Millions Magics Cap in Pale Peach/White

Feb 4

Feb 4 Magic Millions Magics Cap in Pale Peach/White

Zara Phillips, Hats

Seed Heritage Glitter Initial Cap

Feb 3

Feb 3 Seed Heritage Glitter Initial Cap

Lena Tindall, Hats

Tim Mårtenson Wool Flower Headband in Red

Jan 30

Jan 30 Tim Mårtenson Wool Flower Headband in Red

Crown Princess Victoria, Hats