What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Royal Windsor Horse Show

May 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Royal Windsor Horse Show

May 17, 2026

May 17, 2026

Latest Find

Featured

The Fold Alzira Straight Flared Trousers in Summer Plum

HGD Stéphanie, Bottoms

The Fold Alzira Straight Flared Trousers in Summer Plum

HGD Stéphanie, Bottoms

HGD Stéphanie, Bottoms

All in Lady Louise Windsor

Zara Printed Shirt with Cuff Links

Dec 27

Dec 27 Zara Printed Shirt with Cuff Links

Lady Louise Windsor, Tops

Sophie Habsburg Amber Clutch in Beige

Dec 27

Dec 27 Sophie Habsburg Amber Clutch in Beige

Countess of Wessex, Lady Louise Windsor, Bags, HGD Stéphanie

Beauchamps of London Codrington Clutch in Navy

Dec 26

Dec 26 Beauchamps of London Codrington Clutch in Navy

Countess of Wessex, Lady Louise Windsor, Bags

Stella McCartney Marcelline Checked Coat

Dec 25

Dec 25 Stella McCartney Marcelline Checked Coat

Countess of Wessex, Outerwear, Lady Louise Windsor

H&M Scallop-Edged Ballet Flats in Dusty Pink

Dec 25

Dec 25 H&M Scallop-Edged Ballet Flats in Dusty Pink

Lady Louise Windsor, Shoes

Hicks & Brown Suffolk Fedora in Camel with Pheasant Feather Wrap

Dec 22

Dec 22 Hicks & Brown Suffolk Fedora in Camel with Pheasant Feather Wrap

Countess of Wessex, Hats, Lady Louise Windsor

Mary Katrantzou Lamur Dress

Dec 1

Dec 1 Mary Katrantzou Lamur Dress

Countess of Wessex, Dresses, Lady Louise Windsor

Peter Pilotto Flux Chiffon Midi Dress

Dec 1

Dec 1 Peter Pilotto Flux Chiffon Midi Dress

Countess of Wessex, Dresses, Lady Louise Windsor

Roland Mouret Millington Wool-crepe Coat

Nov 12

Nov 12 Roland Mouret Millington Wool-crepe Coat

Countess of Wessex, Outerwear, Lady Louise Windsor

Sophie Habsburg Lunatic Clutch in Black Caviar

Nov 9

Nov 9 Sophie Habsburg Lunatic Clutch in Black Caviar

Bags, Countess of Wessex, Lady Louise Windsor

Hobbs Soraya Coat in Merlot

Oct 21

Oct 21 Hobbs Soraya Coat in Merlot

Lady Louise Windsor, Outerwear

Hobbs Imogen Dress in Navy

Oct 21

Oct 21 Hobbs Imogen Dress in Navy

Lady Louise Windsor, Dresses

Chloé Marcie Mini Shoulder Bag in Blush Nude

Aug 26

Aug 26 Chloé Marcie Mini Shoulder Bag in Blush Nude

Lady Louise Windsor, Bags

Hobbs July Dress

Aug 26

Aug 26 Hobbs July Dress

Lady Louise Windsor, Dresses

John Lewis Aiyana Scallop Mid Heel Court Shoes in Navy Suede

Aug 26

Aug 26 John Lewis Aiyana Scallop Mid Heel Court Shoes in Navy Suede

Lady Louise Windsor, Shoes

Jane Taylor Animal Print Beret

Aug 26

Aug 26 Jane Taylor Animal Print Beret

Lady Louise Windsor, Hats

LK Bennett Clemence Court Shoes in Dark Pink Suede

Aug 26

Aug 26 LK Bennett Clemence Court Shoes in Dark Pink Suede

Lady Louise Windsor, Shoes

Reiss Mabel Longline Coat in Soft Pink

Aug 26

Aug 26 Reiss Mabel Longline Coat in Soft Pink

Lady Louise Windsor, Outerwear

LK Bennett Clemence Court Shoes in Black Suede

Aug 26

Aug 26 LK Bennett Clemence Court Shoes in Black Suede

Lady Louise Windsor, Shoes

Claudie Pierlot Roselie Dress in Cobalt

Aug 26

Aug 26 Claudie Pierlot Roselie Dress in Cobalt

Lady Louise Windsor, Dresses