What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Swedish Royal Couple and Crown Princess Victoria attend reception for the Riksdag and Government

Apr 22, 2026

Apr 22, 2026

Latest Find

Featured

Chanel Cotton & Mixed Fibres Midi Dress

Charlotte Casiraghi, Dresses

Chanel Cotton & Mixed Fibres Midi Dress

Charlotte Casiraghi, Dresses

Charlotte Casiraghi, Dresses

All in Marie Ducruet

Zara Espadrilles Wedge Sandals in Brown

Jul 26

Jul 26 Zara Espadrilles Wedge Sandals in Brown

Crown Princess Victoria, Shoes, Marie Ducruet

Gucci Dionysus Super Mini Black Suede Bag

Jun 23

Jun 23 Gucci Dionysus Super Mini Black Suede Bag

Meghan Markle, Bags, Princess Astrid, Marie Ducruet