What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 2

Oct 12, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to Japan - Day 2

Oct 12, 2025

Oct 12, 2025

Latest Find

Featured

Saint Laurent Double-Breasted Tailored Blazer

Meghan Markle, Outerwear

Saint Laurent Double-Breasted Tailored Blazer

Meghan Markle, Outerwear

Meghan Markle, Outerwear

All in Outerwear

Morris Stockholm Jackie Boucle Jacket in Green

Nov 29

Nov 29 Morris Stockholm Jackie Boucle Jacket in Green

Crown Princess Victoria, Outerwear

Morris Stockholm Jackie Boucle Jacket in Navy

Nov 29

Nov 29 Morris Stockholm Jackie Boucle Jacket in Navy

Crown Princess Victoria, Outerwear

Morris Stockholm Marceau Coat in Grey

Nov 29

Nov 29 Morris Stockholm Marceau Coat in Grey

Princess Sofia, Outerwear

Morris Stockholm Marceau Coat in Camel

Nov 29

Nov 29 Morris Stockholm Marceau Coat in Camel

Princess Sofia, Outerwear

Massimo Dutti Polka-Dot Print Jacket in Indigo Blue

Nov 28

Nov 28 Massimo Dutti Polka-Dot Print Jacket in Indigo Blue

Crown Princess Mary, Outerwear

Paul & Joe Double Breasted Knee Length Coat in Beige

Nov 28

Nov 28 Paul & Joe Double Breasted Knee Length Coat in Beige

Princess Marie, Outerwear

Alexander Mcqueen Crystal Embroidered Jacket in Cloud Blue

Nov 27

Nov 27 Alexander Mcqueen Crystal Embroidered Jacket in Cloud Blue

Grand Duchess Maria Teresa, Outerwear

Valentino Floral Embroidered Double Breasted Wool Peacoat in Black

Nov 27

Nov 27 Valentino Floral Embroidered Double Breasted Wool Peacoat in Black

Grand Duchess Maria Teresa, Outerwear

Strenesse Long Cut Virgin Wool Coat in Blue

Nov 25

Nov 25 Strenesse Long Cut Virgin Wool Coat in Blue

Crown Princess Mary, Outerwear

MaxMara Segovia Jacket

Nov 24

Nov 24 MaxMara Segovia Jacket

Princess Madeleine, Outerwear

Topshop Holly Sleeveless Jacket in Burgundy

Nov 20

Nov 20 Topshop Holly Sleeveless Jacket in Burgundy

Princess Eugenie, Outerwear

LK Bennett Anita Tweed Jacket in Yellow

Nov 20

Nov 20 LK Bennett Anita Tweed Jacket in Yellow

Princess Sofia, Outerwear

Loro Piana Boy Cashmere Blazer in Dark Raisin

Nov 19

Nov 19 Loro Piana Boy Cashmere Blazer in Dark Raisin

Princess Charlene, Outerwear

Louis Vuitton Wrap Coat in White

Nov 19

Nov 19 Louis Vuitton Wrap Coat in White

Princess Charlene, Outerwear

Louis Vuitton Embroidered Kimono Sleeves Coat

Nov 19

Nov 19 Louis Vuitton Embroidered Kimono Sleeves Coat

Princess Charlene, Outerwear

Ralph Lauren Drosom Blazer in Light Blue

Nov 16

Nov 16 Ralph Lauren Drosom Blazer in Light Blue

Princess Marie, Outerwear

Emporio Armani Slim Fit Single-Breasted Jacket in Navy

Nov 16

Nov 16 Emporio Armani Slim Fit Single-Breasted Jacket in Navy

Princess Marie, Outerwear

Mayla Cleo Boucle Blazer in Cream

Nov 16

Nov 16 Mayla Cleo Boucle Blazer in Cream

Crown Princess Victoria, Outerwear

Mayla Cleo Boucle Jacket in Black

Nov 16

Nov 16 Mayla Cleo Boucle Jacket in Black

Crown Princess Victoria, Outerwear

Tommy Hilfiger Tie Waist Velvet Blazer in Bordeaux

Nov 15

Nov 15 Tommy Hilfiger Tie Waist Velvet Blazer in Bordeaux

Princess Sofia, Outerwear