What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Joachim and Princess Marie attend Flag Day reception

Sep 9, 2025

Prince Joachim and Princess Marie attend Flag Day reception

Sep 9, 2025

Sep 9, 2025

Latest Find

Featured

Mango Flap Chain Bag in Off-White

Princess Madeleine, Bags

Mango Flap Chain Bag in Off-White

Princess Madeleine, Bags

Princess Madeleine, Bags

All in Outerwear

Giorgio Armani Sartorial Blazer

Apr 23

Apr 23 Giorgio Armani Sartorial Blazer

Grand Duchess Maria Teresa, Outerwear

Paule Ka Satin-Backed Crepe Jacket in Black

Apr 23

Apr 23 Paule Ka Satin-Backed Crepe Jacket in Black

HGD Stéphanie, Outerwear

Paule Ka Satin-Backed Crepe Jacket in White

Apr 23

Apr 23 Paule Ka Satin-Backed Crepe Jacket in White

HGD Stéphanie, Outerwear

Armani Collezioni Pleat Detail Tailored Jacket in Black

Apr 22

Apr 22 Armani Collezioni Pleat Detail Tailored Jacket in Black

Princess Marie, Outerwear

Paule Ka Tweed Jacket

Apr 22

Apr 22 Paule Ka Tweed Jacket

HGD Stéphanie, Outerwear

Giorgio Armani Satin Trimmed Knit Jacket in Black

Apr 22

Apr 22 Giorgio Armani Satin Trimmed Knit Jacket in Black

Princess Marie, Outerwear

Cuyana Pleat-Back Anorak in Olive

Apr 22

Apr 22 Cuyana Pleat-Back Anorak in Olive

Meghan Markle, Outerwear

Giorgio Armani Satin Ruffle Placket Evening Jacket

Apr 22

Apr 22 Giorgio Armani Satin Ruffle Placket Evening Jacket

Outerwear, Queen Silvia

Giorgio Armani Collarless Aline Jacket

Apr 22

Apr 22 Giorgio Armani Collarless Aline Jacket

Grand Duchess Maria Teresa, Outerwear

Alexander McQueen Prince of Wales Checked Blazer in Grey

Apr 22

Apr 22 Alexander McQueen Prince of Wales Checked Blazer in Grey

Crown Princess Mary, Outerwear

Giorgio Armani Knot-collar Blazer in Black

Apr 22

Apr 22 Giorgio Armani Knot-collar Blazer in Black

Grand Duchess Maria Teresa, Outerwear

Giorgio Armani Striped Viscose Jersey Blazer

Apr 22

Apr 22 Giorgio Armani Striped Viscose Jersey Blazer

Grand Duchess Maria Teresa, Outerwear

Giorgio Armani Synthetic Blazer

Apr 22

Apr 22 Giorgio Armani Synthetic Blazer

Grand Duchess Maria Teresa, Outerwear

Etro Velvet Blazer

Apr 22

Apr 22 Etro Velvet Blazer

Grand Duchess Maria Teresa, Outerwear

Giorgio Armani Silk Satin Jacket

Apr 22

Apr 22 Giorgio Armani Silk Satin Jacket

Grand Duchess Maria Teresa, Outerwear

Giorgio Armani Sartorial Jacket

Apr 22

Apr 22 Giorgio Armani Sartorial Jacket

Grand Duchess Maria Teresa, Outerwear

Giorgio Armani Knot-collar Blazer

Apr 22

Apr 22 Giorgio Armani Knot-collar Blazer

Grand Duchess Maria Teresa, Outerwear

Pleats Please Issey Miyake Pleated Cardigan

Apr 22

Apr 22 Pleats Please Issey Miyake Pleated Cardigan

Grand Duchess Maria Teresa, Outerwear

Etro Geometric Embroidered Coat

Apr 22

Apr 22 Etro Geometric Embroidered Coat

Grand Duchess Maria Teresa, Outerwear

Burberry Prorsum Jersey Military Coat

Apr 22

Apr 22 Burberry Prorsum Jersey Military Coat

Zara Phillips, Outerwear