What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Read more →

Queen Silvia, Accessories, Necklace

All in Outerwear

Johnny Was Embroidered Summer Long Kimono in Navy

Sep 5

Sep 5 Johnny Was Embroidered Summer Long Kimono in Navy

Princess Alexandra, Outerwear

Willow Curved Ponti Jacket in Black

Sep 4

Sep 4 Willow Curved Ponti Jacket in Black

Crown Princess Mary, Outerwear

Valentino Three Quarter Sleeves Fiandra Coat in White

Sep 4

Sep 4 Valentino Three Quarter Sleeves Fiandra Coat in White

Crown Princess Marie Chantal, Outerwear

Chanel Tweed Trimmed Jacket

Sep 4

Sep 4 Chanel Tweed Trimmed Jacket

Crown Princess Marie Chantal, Outerwear

Alanui Oversized Jacquard Cashmere Cardigan

Sep 4

Sep 4 Alanui Oversized Jacquard Cashmere Cardigan

Crown Princess Marie Chantal, Outerwear

Gore Wear Element Windstopper Jacket

Sep 3

Sep 3 Gore Wear Element Windstopper Jacket

Countess of Wessex, Outerwear

Rapha Classic Gilet

Sep 3

Sep 3 Rapha Classic Gilet

Countess of Wessex, Outerwear

Mango Utility Jacket in Army Green

Aug 30

Aug 30 Mango Utility Jacket in Army Green

Princess Leonor, Outerwear

Zara Plaid Check Jacket in Red

Aug 30

Aug 30 Zara Plaid Check Jacket in Red

Princess Alexia, Outerwear

Saint Laurent Tailored Single-Breasted Blazer in Black

Aug 30

Aug 30 Saint Laurent Tailored Single-Breasted Blazer in Black

Charlotte Casiraghi, Outerwear

Gerard Darel Suede Short Trench Coat

Aug 28

Aug 28 Gerard Darel Suede Short Trench Coat

Princess Marie, Outerwear

Gucci Satin-Trimmed Crepe Blazer in Cream

Aug 27

Aug 27 Gucci Satin-Trimmed Crepe Blazer in Cream

Princess Marie, Outerwear

Club Monaco Joey Sweater Jacket

Aug 26

Aug 26 Club Monaco Joey Sweater Jacket

Princess Marie, Outerwear

Club Monaco Faye Coat in Pink

Aug 26

Aug 26 Club Monaco Faye Coat in Pink

Princess Marie, Outerwear

By Malina Sandy Blazer in Taupe

Aug 26

Aug 26 By Malina Sandy Blazer in Taupe

Crown Princess Victoria, Outerwear

Zara Gold Buttons Textured Jacket in Navy

Aug 24

Aug 24 Zara Gold Buttons Textured Jacket in Navy

Princess Marie, Outerwear, Crown Princess Mary, Pauline Ducruet

Zara Double Breasted Wide Lapels Blazer in Red

Aug 24

Aug 24 Zara Double Breasted Wide Lapels Blazer in Red

Princess Marie, Outerwear

Zara Ruffles Frock Coat in Navy

Aug 24

Aug 24 Zara Ruffles Frock Coat in Navy

Princess Marie, Outerwear

Zara Military Frock Coat in Black

Aug 24

Aug 24 Zara Military Frock Coat in Black

Princess Marie, Outerwear

Zara Striped Jacquard Jacket

Aug 24

Aug 24 Zara Striped Jacquard Jacket

Princess Marie, Outerwear