What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Grand Duke Guillaume's Accession to the Throne - Te Deum

Oct 5, 2025

Grand Duke Guillaume's Accession to the Throne - Te Deum

Oct 5, 2025

Oct 5, 2025

Latest Find

Featured

Veronica Beard Heyser High-Waist Trousers in Navy Pinstripe

Zara Phillips, Bottoms

Veronica Beard Heyser High-Waist Trousers in Navy Pinstripe

Zara Phillips, Bottoms

Zara Phillips, Bottoms

All in Outerwear

Jan Mayen Aurora Coat in Taupe

Nov 8

Nov 8 Jan Mayen Aurora Coat in Taupe

Crown Princess Victoria, Outerwear

By Malene Birger Ribbed Cardigan in White

Nov 7

Nov 7 By Malene Birger Ribbed Cardigan in White

Princess Marie, Outerwear

Paul Costelloe Double-Breasted Military Coat in Red

Nov 7

Nov 7 Paul Costelloe Double-Breasted Military Coat in Red

Zara Phillips, Outerwear

Paul Costelloe Double-Breasted Wool Coat in White

Nov 7

Nov 7 Paul Costelloe Double-Breasted Wool Coat in White

Zara Phillips, Outerwear

Sonia Rykiel Double-Breasted Trench Coat in Black

Nov 7

Nov 7 Sonia Rykiel Double-Breasted Trench Coat in Black

Zara Phillips, Outerwear

Prada Wool Belted Coat in Brown

Nov 7

Nov 7 Prada Wool Belted Coat in Brown

Crown Princess Mary, Outerwear

Gucci Girls Wool Cashmere Coat in Navy

Nov 7

Nov 7 Gucci Girls Wool Cashmere Coat in Navy

Princess Josephine, Outerwear, Princess Isabella

Adidas x Stella McCartney Team GB London 2012 Belted Jacket

Nov 7

Nov 7 Adidas x Stella McCartney Team GB London 2012 Belted Jacket

Zara Phillips, Outerwear

Adidas x Stella McCartney Team GB London 2012 Zip Jacket

Nov 7

Nov 7 Adidas x Stella McCartney Team GB London 2012 Zip Jacket

Zara Phillips, Outerwear

Ralph Lauren Clifton A-Line Coat in Black

Nov 6

Nov 6 Ralph Lauren Clifton A-Line Coat in Black

Zara Phillips, Outerwear

H&M Printed Open Jacket

Nov 6

Nov 6 H&M Printed Open Jacket

Princess Beatrice, Outerwear

Maje Sueded Fringe Cardigan

Nov 6

Nov 6 Maje Sueded Fringe Cardigan

Princess Tatiana, Outerwear

Zara Lace Trim Velvet Jacket in Black

Nov 6

Nov 6 Zara Lace Trim Velvet Jacket in Black

Princess Marie, Outerwear

Armani Collezioni Wool Cotton Blend Jacket in Purple

Nov 6

Nov 6 Armani Collezioni Wool Cotton Blend Jacket in Purple

Princess Marie, Outerwear

Giorgio Armani Pointed Collar Blazer in Neutral

Nov 6

Nov 6 Giorgio Armani Pointed Collar Blazer in Neutral

Princess Marie, Outerwear

Giorgio Armani Pointed Collar Blazer in Grey

Nov 6

Nov 6 Giorgio Armani Pointed Collar Blazer in Grey

Princess Marie, Outerwear

Nanushka Ado Side-Buckle Biker Jacket in Dusty Sage

Nov 5

Nov 5 Nanushka Ado Side-Buckle Biker Jacket in Dusty Sage

Princess Eugenie, Outerwear

French Connection Arnas Military Coat

Nov 5

Nov 5 French Connection Arnas Military Coat

Zara Phillips, Outerwear

Orla Kiely Wool Coat with Contrast Stitching

Nov 4

Nov 4 Orla Kiely Wool Coat with Contrast Stitching

Zara Phillips, Outerwear

Escada Velvet Top Stitch Detail Blazer in Chocolate Brown

Nov 4

Nov 4 Escada Velvet Top Stitch Detail Blazer in Chocolate Brown

Queen Sofia, Outerwear