What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

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Queen Silvia, Accessories, Necklace

All in Outerwear

COS Layered Mesh Dress

Dec 6

Dec 6 COS Layered Mesh Dress

Princess Beatrice, Outerwear

Zara Coat with Gathering On The Shoulder in Grey

Dec 6

Dec 6 Zara Coat with Gathering On The Shoulder in Grey

Princess Beatrice, Outerwear

Topshop Knitted Suede Tassel Jacket

Dec 6

Dec 6 Topshop Knitted Suede Tassel Jacket

Princess Beatrice, Outerwear

Haute Hippie Military Jacket with Sequin Embellished Shoulders

Dec 6

Dec 6 Haute Hippie Military Jacket with Sequin Embellished Shoulders

Princess Eugenie, Outerwear

Red Valentino Wool Coat with Velvet Trim

Dec 6

Dec 6 Red Valentino Wool Coat with Velvet Trim

Princess Beatrice, Outerwear

Tara Jarmon Mick Coat in Midnight Blue

Dec 4

Dec 4 Tara Jarmon Mick Coat in Midnight Blue

Princess Alexandra, Outerwear

Zara Wool Blend Double Breasted Fitted Coat in Camel

Dec 3

Dec 3 Zara Wool Blend Double Breasted Fitted Coat in Camel

Princess Märtha Louise, Outerwear

Stella McCartney Kids Foil Puffer Jacket in Blue

Dec 3

Dec 3 Stella McCartney Kids Foil Puffer Jacket in Blue

Princess Gabriella, Outerwear

Indi & Cold Reversible Coat

Dec 2

Dec 2 Indi & Cold Reversible Coat

Countess of Wessex, Outerwear

Ralph Lauren Kids Fleece-Lined Trucker Jacket

Dec 1

Dec 1 Ralph Lauren Kids Fleece-Lined Trucker Jacket

Prince Jacques, Outerwear

Joseph Kido Coat in White

Dec 1

Dec 1 Joseph Kido Coat in White

Crown Princess Mary, Outerwear

Hugo Boss Cetiva Coat in Black

Dec 1

Dec 1 Hugo Boss Cetiva Coat in Black

Princess Isabella, Outerwear

Designers Remix Angelo Coat

Dec 1

Dec 1 Designers Remix Angelo Coat

Princess Josephine, Outerwear

Tiger of Sweden Ruma Blazer in Peacoat Blue

Dec 1

Dec 1 Tiger of Sweden Ruma Blazer in Peacoat Blue

Crown Princess Victoria, Outerwear

Chanel Tweed Scarf Coat

Nov 30

Nov 30 Chanel Tweed Scarf Coat

Princess Caroline, Outerwear

Chanel HC Tweed Cocoon Coat in Red

Nov 30

Nov 30 Chanel HC Tweed Cocoon Coat in Red

Charlotte Casiraghi, Outerwear

Chanel Embellished Cropped Jacket

Nov 30

Nov 30 Chanel Embellished Cropped Jacket

Princess Caroline, Outerwear

Chanel Double-Breasted Embellished Coat

Nov 30

Nov 30 Chanel Double-Breasted Embellished Coat

Charlotte Casiraghi, Outerwear

Alexis Barrell Leather-Trim Wool Coat

Nov 28

Nov 28 Alexis Barrell Leather-Trim Wool Coat

Princess Eugenie, Outerwear

Bonnet à Pompon Wool Cardigan

Nov 28

Nov 28 Bonnet à Pompon Wool Cardigan

Infanta Sofia, Outerwear