What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All in Outerwear

Alexander McQueen Silk Ruffled Evening Blazer in Black

Sep 19

Sep 19 Alexander McQueen Silk Ruffled Evening Blazer in Black

Grand Duchess Maria Teresa, Outerwear

2nd Day Birger et Mikkelsen Oversized Blazer in Grey

Sep 18

Sep 18 2nd Day Birger et Mikkelsen Oversized Blazer in Grey

Zara Phillips, Outerwear

Maliparmi Double Sided Jacket

Sep 17

Sep 17 Maliparmi Double Sided Jacket

Princess Laurentien, Outerwear

Paule Ka Black Cropped Shrug

Sep 17

Sep 17 Paule Ka Black Cropped Shrug

Countess of Wessex, Outerwear

Zara Tailored Buttoned Blazer

Sep 14

Sep 14 Zara Tailored Buttoned Blazer

Crown Princess Victoria, Outerwear

Skiim France Swing Coat

Sep 12

Sep 12 Skiim France Swing Coat

Grand Duchess Maria Teresa, Outerwear

Prada Linen Tweed Jacket

Sep 11

Sep 11 Prada Linen Tweed Jacket

Crown Princess Mary, Outerwear, Princess Josephine

Bonpoint Tabitha Jacket

Sep 11

Sep 11 Bonpoint Tabitha Jacket

Princess Athena, Outerwear

Zara Textured Check Blazer

Sep 11

Sep 11 Zara Textured Check Blazer

Outerwear, Princess Alexia of Greece

Jigsaw Double Face Shawl Wrap Coat in Navy

Sep 11

Sep 11 Jigsaw Double Face Shawl Wrap Coat in Navy

Princess Elisabeth, Outerwear

Thom Browne Embroidered Cape

Sep 11

Sep 11 Thom Browne Embroidered Cape

Princess Nina, Outerwear

Giorgio Armani Jersey Asymmetrical Jacket

Sep 11

Sep 11 Giorgio Armani Jersey Asymmetrical Jacket

Princess Marie, Outerwear

Biya by Johnny Was Paisley-Embroidered Jacket

Sep 11

Sep 11 Biya by Johnny Was Paisley-Embroidered Jacket

Princess Isabella, Outerwear

Gucci Floral Lace Single-Breasted Jacket

Sep 10

Sep 10 Gucci Floral Lace Single-Breasted Jacket

Princess Astrid, Outerwear

Holland Cooper Regency Coat in Soft Black

Sep 10

Sep 10 Holland Cooper Regency Coat in Soft Black

Zara Phillips, Outerwear

ME + EM Boyfriend Blazer in Autumn Puppytooth

Sep 7

Sep 7 ME + EM Boyfriend Blazer in Autumn Puppytooth

Countess of Wessex, Outerwear

Paul & Joe White Wool Coat

Sep 5

Sep 5 Paul & Joe White Wool Coat

Crown Princess Mette Marit, Outerwear

Chanel HC Double-Breasted Tailored Jacket

Sep 4

Sep 4 Chanel HC Double-Breasted Tailored Jacket

Princess Caroline, Outerwear

Alberta Ferretti Silk Trench Coat

Sep 3

Sep 3 Alberta Ferretti Silk Trench Coat

Crown Princess Mette Marit, Outerwear

Ancar Wool Coat in Navy

Sep 3

Sep 3 Ancar Wool Coat in Navy

Princess Ingrid-Alexandra, Outerwear