What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Princess Madeleine visits Gröna Lund with Min Stora Dag

Sep 7, 2025

Sep 7, 2025

Latest Find

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Max Mara Pleated Dress

Queen Letizia, Dresses

Max Mara Pleated Dress

Queen Letizia, Dresses

Queen Letizia, Dresses

All in Outerwear

Guinea London Athina Coat in Green Velvet

Dec 9

Dec 9 Guinea London Athina Coat in Green Velvet

Zara Phillips, Outerwear

Del Core Draped Trench Coat

Dec 9

Dec 9 Del Core Draped Trench Coat

Princess Tatiana, Outerwear

Natan Neil2 Jacket

Dec 8

Dec 8 Natan Neil2 Jacket

Queen Maxima, Outerwear

Max Mara Potente Coat

Dec 8

Dec 8 Max Mara Potente Coat

Queen Maxima, Outerwear, Princess Ariane, Princess Catharina-Amalia

Giorgio Armani Long Double-Cashmere Coat

Dec 8

Dec 8 Giorgio Armani Long Double-Cashmere Coat

Queen Mathilde, Outerwear

Joseph Cadyn Coat

Dec 7

Dec 7 Joseph Cadyn Coat

Crown Princess Mette Marit, Outerwear, Princess Ingrid-Alexandra

Natan Oversized Cashmere Coat

Dec 6

Dec 6 Natan Oversized Cashmere Coat

Queen Maxima, Outerwear

Paule Ka Duchess Satin Cropped Jacket in Navy

Dec 6

Dec 6 Paule Ka Duchess Satin Cropped Jacket in Navy

Princess Astrid, Outerwear

Maliparmi Floral Waistcoat

Dec 4

Dec 4 Maliparmi Floral Waistcoat

Princess Laurentien, Outerwear

Mayla Elodie Jacket

Dec 3

Dec 3 Mayla Elodie Jacket

Crown Princess Victoria, Outerwear

Chanel Long Wool Coat with Patch Pockets

Dec 2

Dec 2 Chanel Long Wool Coat with Patch Pockets

Charlotte Casiraghi, Outerwear

Jacadi Faux Fur Collar Wool Coat

Dec 2

Dec 2 Jacadi Faux Fur Collar Wool Coat

Princess Gabriella, Outerwear

Akris Killian Colorblock Coat

Dec 2

Dec 2 Akris Killian Colorblock Coat

Princess Charlene, Outerwear

Sandro Mady Blazer in Navy

Dec 2

Dec 2 Sandro Mady Blazer in Navy

Zara Phillips, Outerwear

Alexander McQueen Double-Breasted Coat in Brown

Dec 1

Dec 1 Alexander McQueen Double-Breasted Coat in Brown

Duchess of Cambridge, Outerwear

Joseph New Lima Short Double Cashmere Coat

Dec 1

Dec 1 Joseph New Lima Short Double Cashmere Coat

Princess Marie, Outerwear

Sacai Suiting x Knit Jacket

Dec 1

Dec 1 Sacai Suiting x Knit Jacket

Grand Duchess Maria Teresa, Outerwear

Zara Shawl Lapel Single-Breasted Blazer in Pumpkin

Dec 1

Dec 1 Zara Shawl Lapel Single-Breasted Blazer in Pumpkin

Crown Princess Victoria, Outerwear

Natan Scott Jacket in Grey Felt Wool

Nov 30

Nov 30 Natan Scott Jacket in Grey Felt Wool

Queen Mathilde, Outerwear

Nougat London Floral Trimmed Cardigan

Nov 27

Nov 27 Nougat London Floral Trimmed Cardigan

Princess Madeleine, Outerwear