What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Queen Letizia attends the proclamation of the 2025 Princess of Girona Foundation Prize in the "Arts" category

Mar 14, 2025

Queen Letizia attends the proclamation of the 2025 Princess of Girona Foundation Prize in the "Arts" category

Mar 14, 2025

Mar 14, 2025

Latest Find

Featured

Emily London Kennedy Pillbox Hat in Burgundy

Princess Eugenie, Hats

Emily London Kennedy Pillbox Hat in Burgundy

Princess Eugenie, Hats

Princess Eugenie, Hats

All in Outerwear

The Extreme Collection London Blazer

May 10

May 10 The Extreme Collection London Blazer

Crown Princess Victoria, Outerwear

Hugo Boss Jaxtiny2 Blazer

May 9

May 9 Hugo Boss Jaxtiny2 Blazer

Queen Letizia, Outerwear

By Malina Flora Blazer

May 9

May 9 By Malina Flora Blazer

Princess Sofia, Outerwear

Zara Kids Open Knit Cardigan in Ecru

May 7

May 7 Zara Kids Open Knit Cardigan in Ecru

Savannah Phillips, Outerwear

Reiss Hollie Double Breasted Blazer

May 7

May 7 Reiss Hollie Double Breasted Blazer

Duchess of Cambridge, Outerwear

Christian Dior 30 Montaigne Single-Breasted Bar Jacket in White Wool and Silk

May 7

May 7 Christian Dior 30 Montaigne Single-Breasted Bar Jacket in White Wool and Silk

Beatrice Casiraghi, Outerwear

Fendi Wool Overcoat in Navy

May 6

May 6 Fendi Wool Overcoat in Navy

Princess Eugenie, Outerwear

Giorgio Armani Chevron Jacquard Short Coat

May 6

May 6 Giorgio Armani Chevron Jacquard Short Coat

Princess Charlene, Outerwear

Alexander McQueen Selvedge Draped Vest

May 6

May 6 Alexander McQueen Selvedge Draped Vest

Outerwear, Grand Duchess Maria Teresa

Asceno Athens Robe in Mulberry Velvet

May 5

May 5 Asceno Athens Robe in Mulberry Velvet

Princess Eugenie, Outerwear

Marina Rinaldi Caraibi Blazer

May 5

May 5 Marina Rinaldi Caraibi Blazer

Princess Catharina-Amalia, Outerwear

Alexander McQueen Asymmetrical Jacket

May 5

May 5 Alexander McQueen Asymmetrical Jacket

Crown Princess Mette Marit, Outerwear

Vanessa Bruno Jovanka Jacket in Beige

May 4

May 4 Vanessa Bruno Jovanka Jacket in Beige

Charlotte Casiraghi, Outerwear

Roland Mouret Single-Breasted Stretch Cady Blazer in Maroon

May 2

May 2 Roland Mouret Single-Breasted Stretch Cady Blazer in Maroon

Duchess of Cambridge, Outerwear

Carolina Herrera Seam Details Cape

May 2

May 2 Carolina Herrera Seam Details Cape

Grand Duchess Maria Teresa, Outerwear

Uniqlo Warm Padded Washable Hooded Parka

May 2

May 2 Uniqlo Warm Padded Washable Hooded Parka

Princess Athena, Outerwear

Bombers Original Versmold Jacket

May 2

May 2 Bombers Original Versmold Jacket

Prince Henrik, Outerwear

Giuliva Heritage Christie Trench Coat

May 2

May 2 Giuliva Heritage Christie Trench Coat

Countess of Wessex, Outerwear

Reiss Perrin Mac Coat

Apr 30

Apr 30 Reiss Perrin Mac Coat

Prince Alexander, Prince Gabriel, Outerwear, Prince Oscar

Céline Double-Breasted Linen Blazer in Navy

Apr 30

Apr 30 Céline Double-Breasted Linen Blazer in Navy

Princess Caroline, Outerwear