What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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European Royals attend UN Ocean Conference - Day 1

Jun 9, 2025

European Royals attend UN Ocean Conference - Day 1

Jun 9, 2025

Jun 9, 2025

Latest Find

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Susan Szatmary Pyramides Bag in Taupe

Crown Princess Victoria, Bags

Susan Szatmary Pyramides Bag in Taupe

Crown Princess Victoria, Bags

Crown Princess Victoria, Bags

All in Outerwear

Max Mara Venas Coat

Oct 11

Oct 11 Max Mara Venas Coat

Crown Princess Mary, Outerwear

Jonathan Simkhai Rowen Jacket in Black

Oct 11

Oct 11 Jonathan Simkhai Rowen Jacket in Black

Princess Madeleine, Outerwear

Carolina Herrera Straight Tweed Jacket in Green/Navy

Oct 11

Oct 11 Carolina Herrera Straight Tweed Jacket in Green/Navy

HGD Stéphanie, Outerwear

Rodebjer Agnes Wool Jacket in Whipped Cream

Oct 10

Oct 10 Rodebjer Agnes Wool Jacket in Whipped Cream

Princess Sofia, Outerwear

StyleIn Treviso Jacket in Dove Blue

Oct 8

Oct 8 StyleIn Treviso Jacket in Dove Blue

Princess Sofia, Outerwear

Massimo Dutti Trench Coat with Belt

Oct 5

Oct 5 Massimo Dutti Trench Coat with Belt

Queen Letizia, Outerwear

Emilia Wickstead Nics Jacket in Green & Pink Houndstooth Boucle

Oct 4

Oct 4 Emilia Wickstead Nics Jacket in Green & Pink Houndstooth Boucle

Princess Charlene, Outerwear

Alejandro de Miguel Embellished Red Blazer

Oct 2

Oct 2 Alejandro de Miguel Embellished Red Blazer

Queen Sofia, Outerwear

Emporio Armani Cady Crepe Single-Breasted Jacket in Azure

Oct 2

Oct 2 Emporio Armani Cady Crepe Single-Breasted Jacket in Azure

HGD Stéphanie, Outerwear

Miu Miu Cropped Wool Cardigan

Oct 1

Oct 1 Miu Miu Cropped Wool Cardigan

Pauline Ducruet, Outerwear

Elise Gug 5021 Jacket in Beige Tweed

Oct 1

Oct 1 Elise Gug 5021 Jacket in Beige Tweed

Princess Benedikte, Outerwear

H&M Imitation Suede Trenchcoat in Dark Beige

Sep 28

Sep 28 H&M Imitation Suede Trenchcoat in Dark Beige

Princess Beatrice, Outerwear

Giorgio Armani Virgin Wool Gabardine Chevron Blouson

Sep 28

Sep 28 Giorgio Armani Virgin Wool Gabardine Chevron Blouson

Queen Mathilde, Outerwear

Zara Cropped Blazer with Flaps in Black

Sep 28

Sep 28 Zara Cropped Blazer with Flaps in Black

Princess Beatrice, Outerwear

Max Mara Gradi Shirt Jacket

Sep 27

Sep 27 Max Mara Gradi Shirt Jacket

Queen Anne Marie, Outerwear

Vince Wool-Blend Double-Breasted Blazer

Sep 26

Sep 26 Vince Wool-Blend Double-Breasted Blazer

Countess of Wessex, Outerwear

Sézane Christie Jacket in Powder Pink

Sep 26

Sep 26 Sézane Christie Jacket in Powder Pink

Princess Claire, Outerwear

Uniqlo Ultra Light Down Compact Jacket in White

Sep 25

Sep 25 Uniqlo Ultra Light Down Compact Jacket in White

Queen Silvia, Outerwear

Joules Elliot Colourblock Quarter-Zip Sweatshirt

Sep 22

Sep 22 Joules Elliot Colourblock Quarter-Zip Sweatshirt

Lucas Tindall, Outerwear

Musto x Fairfax and Favor Odyssey Waterproof Jacket in Deep Well

Sep 21

Sep 21 Musto x Fairfax and Favor Odyssey Waterproof Jacket in Deep Well

Zara Phillips, Outerwear