What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf's 80th Birthday Celebrations - Gala Dinner

Apr 30, 2026

King Carl Gustaf's 80th Birthday Celebrations - Gala Dinner

Apr 30, 2026

Apr 30, 2026

Latest Find

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Handsome Stockholm Essentials Unlined Gloves

Princess Sofia, Accessories

Handsome Stockholm Essentials Unlined Gloves

Princess Sofia, Accessories

Princess Sofia, Accessories

All in Outerwear

Fairfax and Favor Ottilie Jacket in Cobalt

Jan 25

Jan 25 Fairfax and Favor Ottilie Jacket in Cobalt

Zara Phillips, Outerwear

Heidi Merrick Fog Coat in Deep Sea

Jan 25

Jan 25 Heidi Merrick Fog Coat in Deep Sea

Meghan Markle, Outerwear

Max Mara Paola Coat in Light Grey

Jan 24

Jan 24 Max Mara Paola Coat in Light Grey

Queen Maxima, Outerwear

Chloé Ribbed Wool Blazer

Jan 21

Jan 21 Chloé Ribbed Wool Blazer

Princess Charlene, Outerwear

EsQualo Leopard Jacket

Jan 21

Jan 21 EsQualo Leopard Jacket

Princess Laurentien, Outerwear

Jan 18

Jan 18 Elisabetta Franchi Double-Breasted Logo Button Coat

Camille Gottlieb, Outerwear

Alter Designs Blaze Blazer in Camel

Jan 18

Jan 18 Alter Designs Blaze Blazer in Camel

Pauline Ducruet, Outerwear

Zara Asymmetric Wool Blend Coat with Manteco Buttons

Jan 18

Jan 18 Zara Asymmetric Wool Blend Coat with Manteco Buttons

Camille Gottlieb, Outerwear

Equine America Ladies Sports Jacket in Navy

Jan 18

Jan 18 Equine America Ladies Sports Jacket in Navy

Zara Phillips, Outerwear

Claudie Pierlot Single-Breasted Blazer

Jan 17

Jan 17 Claudie Pierlot Single-Breasted Blazer

Infanta Sofia, Outerwear

Escada Printed Crop Jacket

Jan 16

Jan 16 Escada Printed Crop Jacket

Queen Sonja, Outerwear

Nina Ricci Pleated Belted Coat

Jan 16

Jan 16 Nina Ricci Pleated Belted Coat

Crown Princess Mette Marit, Outerwear

Alberta Ferretti Pleat Jacket

Jan 16

Jan 16 Alberta Ferretti Pleat Jacket

Crown Princess Mette Marit, Outerwear

The Fold Averill Jacket

Jan 16

Jan 16 The Fold Averill Jacket

HGD Stéphanie, Outerwear

Proenza Schouler Marcella Jacket

Jan 16

Jan 16 Proenza Schouler Marcella Jacket

Princess Madeleine, Outerwear

Joseph Amelot Jacket in White Pleat Jacquard

Jan 15

Jan 15 Joseph Amelot Jacket in White Pleat Jacquard

HGD Stéphanie, Outerwear

Prada Bow Detail Jacket in Beige

Jan 14

Jan 14 Prada Bow Detail Jacket in Beige

Crown Princess Mette Marit, Outerwear

Hugo Boss Juicylara 2 Blazer in Plum

Jan 14

Jan 14 Hugo Boss Juicylara 2 Blazer in Plum

Queen Letizia, Outerwear

Tretorn Arc Insulated Parka

Jan 13

Jan 13 Tretorn Arc Insulated Parka

Crown Princess Victoria, Outerwear

Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Jan 12

Jan 12 Asmar Equestrian Spruce Meadows 50th Anniversary Jacket

Countess of Wessex, Outerwear