What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Harald and Queen Sonja visit Svalbard - Day 2

Jun 15, 2025

King Harald and Queen Sonja visit Svalbard - Day 2

Jun 15, 2025

Jun 15, 2025

Latest Find

Featured

Roger Vivier Embellished Pumps

Crown Princess Mette Marit, Shoes

Roger Vivier Embellished Pumps

Crown Princess Mette Marit, Shoes

Crown Princess Mette Marit, Shoes

All in Princess Estelle

Sophie by Sophie Enamel Thin Ring in Green/Gold

May 20

May 20 Sophie by Sophie Enamel Thin Ring in Green/Gold

Crown Princess Victoria, Accessories, Rings, Princess Estelle

Unlabel Apple Dress

Mar 29

Mar 29 Unlabel Apple Dress

Princess Estelle, Dresses

Designers Remix G Jayden Jacket

Mar 22

Mar 22 Designers Remix G Jayden Jacket

Princess Estelle, Outerwear

Bonpoint Crochet Knit Jumper

Mar 12

Mar 12 Bonpoint Crochet Knit Jumper

Princess Estelle, Tops

Handsome Stockholm Washable Leather Gloves

Mar 12

Mar 12 Handsome Stockholm Washable Leather Gloves

Crown Princess Victoria, Accessories, Princess Estelle, Princess Sofia

Dr Martens Youth 1460 Boots in Black Softy T Leather

Mar 12

Mar 12 Dr Martens Youth 1460 Boots in Black Softy T Leather

Princess Estelle, Shoes

Bonpoint Maple Coat

Mar 12

Mar 12 Bonpoint Maple Coat

Princess Estelle, Outerwear, Princess Ingrid-Alexandra

Designers Remix Hawaii Smock Dress

Feb 23

Feb 23 Designers Remix Hawaii Smock Dress

Princess Estelle, Dresses

Designers Remix Sansah Blazer

Feb 23

Feb 23 Designers Remix Sansah Blazer

Princess Estelle, Outerwear

Bonpoint Divine Formal Dress

Dec 19

Dec 19 Bonpoint Divine Formal Dress

Princess Estelle, Dresses

ASICS GT-1000 10 Running Sneakers in Black/White

Sep 18

Sep 18 ASICS GT-1000 10 Running Sneakers in Black/White

Princess Estelle, Shoes

Uniqlo Kids Sweden Short Sleeves T-Shirt in White

Aug 24

Aug 24 Uniqlo Kids Sweden Short Sleeves T-Shirt in White

Princess Estelle, Tops

Uniqlo Sweden Wristband in Blue

Aug 24

Aug 24 Uniqlo Sweden Wristband in Blue

Princess Estelle, Accessories

Uniqlo Sweden Wristband in Yellow

Aug 24

Aug 24 Uniqlo Sweden Wristband in Yellow

Princess Estelle, Accessories

Red Valentino Rock Ruffles Clutch Bag

Aug 14

Aug 14 Red Valentino Rock Ruffles Clutch Bag

Crown Princess Victoria, Bags, Princess Estelle

Patachou Embroidered Dress

Jul 23

Jul 23 Patachou Embroidered Dress

Princess Estelle, Dresses

Adidas Kids Stan Smith Runners

Jul 14

Jul 14 Adidas Kids Stan Smith Runners

Prince Oscar, Shoes, Princess Estelle

Adidas Advantage Sneaker in Cheetah

Jul 13

Jul 13 Adidas Advantage Sneaker in Cheetah

Princess Estelle, Shoes

Ia Bon Hair Tie in Light Pink

Jul 13

Jul 13 Ia Bon Hair Tie in Light Pink

Princess Estelle, Hats

Lindex Water Repellant Bomber Jacket

Jul 11

Jul 11 Lindex Water Repellant Bomber Jacket

Princess Estelle, Outerwear