What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

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On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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Nov 12 Missoni Couture Woven Coat

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Nov 10 Brenda Zaro T3372A Pumps

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What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 12 Missoni Couture Woven Coat

Nov 11 In Loom Embroidered Dress

Nov 11 Maliparmi Botanica Blouse

Nov 11 Maliparmi Botanica Trousers

Nov 11 Max & Co Striped Poplin Blouse With Bow Back

Nov 11 Stine Goya Nolan Printed Stretch-Crepe Flare Pants

Nov 11 IKKS Wide Leather Belt

Nov 11 Summum Multicolor Check Trousers

Nov 11 Summum Multicolor Check Blazer

Nov 11 IKKS Fitted V-Neck Maxi Dress

Nov 10 Max & Co Striped Maxi Skirt

Nov 10 IKKS Cyprès Léopard Blazer

Nov 10 Max & Co. Sleeveless Printed Dress

Nov 10 Ba&Sh Vlad Shirt

Nov 10 Brenda Zaro T3372A Pumps

Nov 10 Paul & Joe Silk Ruffle Top

Nov 10 Maliparmi Collection Print Trousers

Nov 1 Tara Jarmon Satin Trimmed Slim Trousers

Nov 1 Tara Jarmon Satin Trimmed Blazer

Nov 1 Diane von Furstenberg Mika Pumps in Red Snakeskin

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