What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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British Royal Family attends Christmas Day service at Sandringham

Dec 25, 2025

British Royal Family attends Christmas Day service at Sandringham

Dec 25, 2025

Dec 25, 2025

Latest Find

Featured

Andiata Julitta Dress in White Secret Garden

Princess Sofia, Dresses

Andiata Julitta Dress in White Secret Garden

Princess Sofia, Dresses

Princess Sofia, Dresses

All in Princess Märtha Louise

Rena Lange Bow Cropped Jacket in Red

Jun 26

Jun 26 Rena Lange Bow Cropped Jacket in Red

Queen Sonja, Outerwear, Princess Märtha Louise

Rena Lange Sequin Embroidered Dress in White

Jun 25

Jun 25 Rena Lange Sequin Embroidered Dress in White

Queen Sonja, Dresses, Princess Märtha Louise

ByTiMo Daisy Long Dress in White

Jun 21

Jun 21 ByTiMo Daisy Long Dress in White

Princess Märtha Louise, Dresses

Nora Farah Gold Brocade Dress

Jun 21

Jun 21 Nora Farah Gold Brocade Dress

Princess Märtha Louise, Dresses

Heidi Nesbakken Amethyst Pear Drop Earrings

Jun 13

Jun 13 Heidi Nesbakken Amethyst Pear Drop Earrings

Princess Märtha Louise, Accessories, Earrings

Emporio Armani Sculpted Heel Platform Pumps in Black

May 31

May 31 Emporio Armani Sculpted Heel Platform Pumps in Black

Princess Märtha Louise, Shoes

Eliza Jane Howell Eleanor Belt

May 8

May 8 Eliza Jane Howell Eleanor Belt

Princess Märtha Louise, Accessories

Topshop Millicent Studded Ankle Boots

May 1

May 1 Topshop Millicent Studded Ankle Boots

Princess Märtha Louise, Shoes

Heidi Nesbakken Morganite Ring

May 1

May 1 Heidi Nesbakken Morganite Ring

Princess Märtha Louise, Accessories, Rings

Heidi Nesbakken Morganite Earrings

May 1

May 1 Heidi Nesbakken Morganite Earrings

Princess Märtha Louise, Accessories, Earrings

Ingunn Birkeland Woven Pumps

May 1

May 1 Ingunn Birkeland Woven Pumps

Princess Märtha Louise, Shoes

Ingunn Birkeland Woven Gown

May 1

May 1 Ingunn Birkeland Woven Gown

Princess Märtha Louise, Gowns

Cecilie Melli Cora Gown in Blue

Apr 29

Apr 29 Cecilie Melli Cora Gown in Blue

Princess Märtha Louise, Gowns

MagMaLou Marthe Black Cord Jumpsuit

Apr 29

Apr 29 MagMaLou Marthe Black Cord Jumpsuit

Princess Märtha Louise, Jumpsuits

MagMaLou Emma Lou Long Dress

Apr 29

Apr 29 MagMaLou Emma Lou Long Dress

Princess Märtha Louise, Gowns

MagMaLou Marthe Long Gold Dress

Apr 29

Apr 29 MagMaLou Marthe Long Gold Dress

Princess Märtha Louise, Dresses

Gina Ava Peep-toe Pumps

Apr 29

Apr 29 Gina Ava Peep-toe Pumps

Princess Märtha Louise, Shoes

Diane von Furstenberg Printed Wool Coat

Mar 18

Mar 18 Diane von Furstenberg Printed Wool Coat

Princess Märtha Louise, Outerwear

Caroline Svedbom Selene Earrings in Cream/Gold

Sep 2

Sep 2 Caroline Svedbom Selene Earrings in Cream/Gold

Princess Märtha Louise, Accessories, Earrings

Jill Stuart Oumie Gown

Aug 21

Aug 21 Jill Stuart Oumie Gown

Princess Märtha Louise, Gowns