What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Frederik and Queen Mary mark DR Symphony Orchestra's 100th anniversary

Oct 31, 2025

King Frederik and Queen Mary mark DR Symphony Orchestra's 100th anniversary

Oct 31, 2025

Oct 31, 2025

Latest Find

Featured

Zimmermann Natura Puff-Sleeve Lace Top

Crown Princess Mary, Tops

Zimmermann Natura Puff-Sleeve Lace Top

Crown Princess Mary, Tops

Crown Princess Mary, Tops

All in Princess Marie

By Malene Birger Pax Pumps in Grey

Sep 15

Sep 15 By Malene Birger Pax Pumps in Grey

Crown Princess Victoria, Shoes, Princess Marie

Les Petites... Ruffled Skirt in Grey

Aug 28

Aug 28 Les Petites... Ruffled Skirt in Grey

Princess Marie, Bottoms

Les Petites... Buttoned Navy Knit Top

Aug 28

Aug 28 Les Petites... Buttoned Navy Knit Top

Princess Marie, Tops

Christine Hvelplund Fairytale Earrings

Aug 5

Aug 5 Christine Hvelplund Fairytale Earrings

Princess Marie, Earrings

Sandro Knit Top With Jewelled Buttons in White

Aug 5

Aug 5 Sandro Knit Top With Jewelled Buttons in White

Princess Marie, Tops

Goyard Goyardine St. Louis PM Tote in Grey

Aug 4

Aug 4 Goyard Goyardine St. Louis PM Tote in Grey

Princess Marie, Bags, Princess Madeleine

Polo Ralph Lauren Slim Fit Chambray Shirt

Aug 3

Aug 3 Polo Ralph Lauren Slim Fit Chambray Shirt

Princess Marie, Tops

Toni Pons Tarbes Striped Espadrille Wedges

Aug 3

Aug 3 Toni Pons Tarbes Striped Espadrille Wedges

Princess Marie, Shoes, Princess Benedikte

BCBGMaxAzria Silk Chiffon Gown

Jul 25

Jul 25 BCBGMaxAzria Silk Chiffon Gown

Princess Madeleine, Gowns, Princess Marie

Hugo Boss Dionia Pleated Midi Dress in Dark Green

Jul 22

Jul 22 Hugo Boss Dionia Pleated Midi Dress in Dark Green

Dresses, Princess Marie

Armani Collezioni Short Jacket in Black

Jul 21

Jul 21 Armani Collezioni Short Jacket in Black

Princess Marie, Outerwear

Hugo Boss Illora Dress

Jul 10

Jul 10 Hugo Boss Illora Dress

Princess Marie, Dresses

Hugo Boss Dinoma Dress in Watercolor

Jul 10

Jul 10 Hugo Boss Dinoma Dress in Watercolor

Princess Marie, Dresses

Hugo Boss Katniss Dress

Jul 10

Jul 10 Hugo Boss Katniss Dress

Princess Marie, Dresses

Hugo Boss Donisa Dress

Jul 10

Jul 10 Hugo Boss Donisa Dress

Princess Marie, Dresses

Goat Fashion Garcia Tunic Dress

Jul 10

Jul 10 Goat Fashion Garcia Tunic Dress

Princess Marie, Dresses

Giambattista Valli Rose-Print Ruffled Dress

Jul 10

Jul 10 Giambattista Valli Rose-Print Ruffled Dress

Princess Marie, Dresses

Elie Saab Sequined Tulle Gown in Blue

Jul 10

Jul 10 Elie Saab Sequined Tulle Gown in Blue

Princess Marie, Gowns

Claire Sofié Elaine Dress

Jul 8

Jul 8 Claire Sofié Elaine Dress

Princess Marie, Dresses

Warehouse Floral Tea Dress

Jul 8

Jul 8 Warehouse Floral Tea Dress

Princess Marie, Dresses