What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales presents Queen Elizabeth II Award for British Design

May 13, 2025

The Princess of Wales presents Queen Elizabeth II Award for British Design

May 13, 2025

May 13, 2025

Latest Find

Featured

Natan Couture Radias Skirt in Navy

Queen Maxima, Bottoms

Natan Couture Radias Skirt in Navy

Queen Maxima, Bottoms

Queen Maxima, Bottoms

All in Princess Marie

Zara Denim Single-Breasted Blazer

Feb 11

Feb 11 Zara Denim Single-Breasted Blazer

Princess Marie, Outerwear

Zara Grey Jersey Blazer

Feb 11

Feb 11 Zara Grey Jersey Blazer

Princess Marie, Outerwear

Band of Outsiders Butterfly Print Top

Jan 28

Jan 28 Band of Outsiders Butterfly Print Top

Princess Marie, Tops

Bailey 44 Smocked Waist Dress

Jan 15

Jan 15 Bailey 44 Smocked Waist Dress

Princess Marie, Dresses

Flora Smith Leather and Mink Fur Coat Jacket

Jan 15

Jan 15 Flora Smith Leather and Mink Fur Coat Jacket

Princess Marie, Outerwear

Zara Tropical Print Shorts

Jan 15

Jan 15 Zara Tropical Print Shorts

Princess Marie, Bottoms

Zara Beige Jacket

Jan 15

Jan 15 Zara Beige Jacket

Princess Marie, Outerwear

Mango Black & White Sleeveless Jumpsuit

Jan 14

Jan 14 Mango Black & White Sleeveless Jumpsuit

Princess Marie, Jumpsuits

Burberry Goat Leather Trench Coat

Jan 13

Jan 13 Burberry Goat Leather Trench Coat

Princess Marie, Outerwear

By Malene Birger Purple Patterned Scarf

Jan 12

Jan 12 By Malene Birger Purple Patterned Scarf

Princess Marie, Accessories

Naja Lauf Jane Jacket

Jan 12

Jan 12 Naja Lauf Jane Jacket

Princess Marie, Outerwear

Naja Lauf Double Breasted Trench Coat

Jan 12

Jan 12 Naja Lauf Double Breasted Trench Coat

Princess Marie, Outerwear

Dolce & Gabbana Side Pocket Shoulder Bag

Jan 12

Jan 12 Dolce & Gabbana Side Pocket Shoulder Bag

Princess Marie, Bags

Massimo Dutti Rain Ankle Boots

Jan 7

Jan 7 Massimo Dutti Rain Ankle Boots

Princess Marie, Shoes

Prada Bambu Calf Chain Tote Bag

Jan 7

Jan 7 Prada Bambu Calf Chain Tote Bag

Princess Marie, Bags

Salvatore Ferragamo Vintage Mini Dinner Bag in Brown

Jan 7

Jan 7 Salvatore Ferragamo Vintage Mini Dinner Bag in Brown

Princess Marie, Bags

Rikke Gudnitz Pink Strapless Gown

Jan 7

Jan 7 Rikke Gudnitz Pink Strapless Gown

Princess Marie, Gowns

Rikke Gudnitz Marie Gown in Beige

Jan 7

Jan 7 Rikke Gudnitz Marie Gown in Beige

Princess Marie, Gowns

Rikke Gudnitz Marie Gown in Black

Jan 7

Jan 7 Rikke Gudnitz Marie Gown in Black

Princess Marie, Gowns

Rikke Gudnitz Eyelet Short Sleeve Top

Jan 7

Jan 7 Rikke Gudnitz Eyelet Short Sleeve Top

Princess Marie, Tops