What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Members of the British Royal Family attend Garden Party at Buckingham Palace

May 9, 2026

Members of the British Royal Family attend Garden Party at Buckingham Palace

May 9, 2026

May 9, 2026

Latest Find

Featured

Loewe 6041D Watch

Countess of Wessex, Accessories, Watches

Loewe 6041D Watch

Countess of Wessex, Accessories, Watches

Countess of Wessex, Accessories, Watches

All in Princess Sofia

Jimmy Choo Daphne 120 Pumps in Blue Velvet

Sep 23

Sep 23 Jimmy Choo Daphne 120 Pumps in Blue Velvet

Princess Beatrice, Shoes, Princess Sofia

ASOS Extreme Puff Open Back Dress

Sep 22

Sep 22 ASOS Extreme Puff Open Back Dress

Princess Sofia, Dresses

Maje Fifi Sandals in Black

Sep 22

Sep 22 Maje Fifi Sandals in Black

Princess Sofia, Shoes

By Malina Audrey Dress

Sep 21

Sep 21 By Malina Audrey Dress

Princess Sofia, Dresses

Susan Szatmary Port Doré Clutch in Black

Sep 21

Sep 21 Susan Szatmary Port Doré Clutch in Black

Princess Sofia, Bags

Zara Long Print Dress in Blue

Sep 20

Sep 20 Zara Long Print Dress in Blue

Princess Sofia, Dresses, Camille Gottlieb

Dry Lake Holiday Dress

Sep 12

Sep 12 Dry Lake Holiday Dress

Princess Sofia, Dresses

Stinaa.J Elsa Pumps in Nude Leather

Sep 12

Sep 12 Stinaa.J Elsa Pumps in Nude Leather

Princess Sofia, Shoes

COS Pleated Sleeve Jumper in Bottle Green

Sep 12

Sep 12 COS Pleated Sleeve Jumper in Bottle Green

Princess Sofia, Tops

Headpieces by M Oversized Bow

Sep 11

Sep 11 Headpieces by M Oversized Bow

Princess Sofia, Hats

Headpieces by M Ruched Headband

Sep 11

Sep 11 Headpieces by M Ruched Headband

Princess Sofia, Hats

By Malina Oksana Trousers in Black Velvet

Sep 10

Sep 10 By Malina Oksana Trousers in Black Velvet

Princess Sofia, Bottoms

Tiger Of Sweden Desert Blazer

Sep 10

Sep 10 Tiger Of Sweden Desert Blazer

Princess Sofia, Outerwear

Ahlvar Asami Blouse in Black

Sep 10

Sep 10 Ahlvar Asami Blouse in Black

Princess Sofia, Shoes

Daisy Grace Everyday Comfy Top in Red and White

Sep 9

Sep 9 Daisy Grace Everyday Comfy Top in Red and White

Princess Sofia, Tops

Palmgrens Rattan Clutch in Grey

Sep 7

Sep 7 Palmgrens Rattan Clutch in Grey

Princess Sofia, Bags

Viktoria Chan Mikaela Asymmetric Top

Sep 7

Sep 7 Viktoria Chan Mikaela Asymmetric Top

Princess Sofia, Tops

& Other Stories Pleated Suede Midi Skirt

Sep 2

Sep 2 & Other Stories Pleated Suede Midi Skirt

Princess Sofia, Bottoms

Jimmy Choo Cloud Box Clutch in Black Satin

Sep 2

Sep 2 Jimmy Choo Cloud Box Clutch in Black Satin

Princess Sofia, Bags

Zara Striped Tunic with Embroidery

Sep 2

Sep 2 Zara Striped Tunic with Embroidery

Princess Sofia, Dresses, Queen Mathilde, Princess Beatrice