What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Belém Climate Summit

Nov 8, 2025

King Carl Gustaf and Queen Silvia attend Belém Climate Summit

Nov 8, 2025

Nov 8, 2025

Latest Find

Featured

Giambattista Valli Faux-Pearl Embellished Sandals

Princess Alexandra Monaco, Shoes

Giambattista Valli Faux-Pearl Embellished Sandals

Princess Alexandra Monaco, Shoes

Princess Alexandra Monaco, Shoes

All in Princess Sofia

LWL Jewelry Diamonds and Pearl Hoop Earrings in Yellow Gold

Nov 24

Nov 24 LWL Jewelry Diamonds and Pearl Hoop Earrings in Yellow Gold

Princess Sofia, Accessories, Earrings

Stinaa.J Denise 2.0 Pumps in Metallic

Nov 24

Nov 24 Stinaa.J Denise 2.0 Pumps in Metallic

Princess Sofia, Shoes

Safiyaa Heliconia Drape Fishtail Gown

Nov 24

Nov 24 Safiyaa Heliconia Drape Fishtail Gown

Princess Sofia, Gowns

Ida Sjöstedt Aline Dress in Black Floral Print

Nov 24

Nov 24 Ida Sjöstedt Aline Dress in Black Floral Print

Princess Sofia, Dresses

Caroline Svedbom Melinda Earrings

Nov 13

Nov 13 Caroline Svedbom Melinda Earrings

Princess Märtha Louise, Accessories, Earrings, Princess Sofia

Margareta Avernäs Twisted Hoop Earrings

Nov 1

Nov 1 Margareta Avernäs Twisted Hoop Earrings

Princess Sofia, Accessories, Earrings

Kasti Fig Large Clutch in Snow White

Nov 1

Nov 1 Kasti Fig Large Clutch in Snow White

Princess Sofia, Bags

Tommy Hilfiger X Zendaya Houndstooth Trench Coat

Nov 1

Nov 1 Tommy Hilfiger X Zendaya Houndstooth Trench Coat

Princess Sofia, Outerwear

Neomondo Salten Beanie

Oct 2

Oct 2 Neomondo Salten Beanie

Princess Sofia, Hats

Sanna Evers FORMidable Large Earrings

Sep 17

Sep 17 Sanna Evers FORMidable Large Earrings

Princess Sofia, Accessories, Earrings

Rare Jewelry Sif Loops Pendants in Rhodolite

Sep 9

Sep 9 Rare Jewelry Sif Loops Pendants in Rhodolite

Princess Sofia, Accessories, Earrings

Rare Jewelry Sif Small Ring in Rholodite

Sep 9

Sep 9 Rare Jewelry Sif Small Ring in Rholodite

Princess Sofia, Accessories, Rings

Stinaa.J Elsa Pumps in Beige Patent Leather

Sep 8

Sep 8 Stinaa.J Elsa Pumps in Beige Patent Leather

Princess Sofia, Shoes

Andiata Myriel Dress in Wine Red

Sep 8

Sep 8 Andiata Myriel Dress in Wine Red

Princess Sofia, Dresses

Abro Woven Clutch in Dusty Pink

Sep 8

Sep 8 Abro Woven Clutch in Dusty Pink

Princess Sofia, Bags

Alexandré de Paris Dahlia Headband in Black Velvet

Sep 8

Sep 8 Alexandré de Paris Dahlia Headband in Black Velvet

Princess Sofia, Hats

Stinaa.J Denise Pumps in Navy Suede

Sep 7

Sep 7 Stinaa.J Denise Pumps in Navy Suede

Princess Sofia, Shoes

Emma Israelsson Dove Earrings

Aug 16

Aug 16 Emma Israelsson Dove Earrings

Princess Sofia, Accessories, Earrings

Maria Nilsdotter Dare Ring

Aug 16

Aug 16 Maria Nilsdotter Dare Ring

Princess Sofia, Accessories, Rings

Hestra Hairsheep 2 Bt Handsewn Cashmere Gloves

Aug 15

Aug 15 Hestra Hairsheep 2 Bt Handsewn Cashmere Gloves

Princess Sofia, Accessories