What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Aug 24, 2025

Latest Find

Featured

Vilshenko Caroline Floral Print Dress

Crown Princess Mary, Dresses

Vilshenko Caroline Floral Print Dress

Crown Princess Mary, Dresses

Crown Princess Mary, Dresses

All in Princess Stephanie

Alter Designs Re-Worked Denim Jacket

Jul 6

Jul 6 Alter Designs Re-Worked Denim Jacket

Tatiana Casiraghi, Pauline Ducruet, Outerwear, Princess Stephanie, Camille Gottlieb

Sergio Rossi Compact Fleche Clutch in Nude Suede

Jul 2

Jul 2 Sergio Rossi Compact Fleche Clutch in Nude Suede

Princess Stephanie, Bags

Akris Alice Bag in Beige Horsehair

Apr 26

Apr 26 Akris Alice Bag in Beige Horsehair

Princess Charlene, Bags, Princess Stephanie

Zara Crepe Blazer in White

Aug 12

Aug 12 Zara Crepe Blazer in White

Princess Stephanie, Outerwear, Princess Madeleine, Princess Alexia, Camille Gottlieb

Balenciaga Classic Mini City Edge-Line Bag in Blue

Aug 12

Aug 12 Balenciaga Classic Mini City Edge-Line Bag in Blue

Princess Stephanie, Bags

Alexander McQueen Corset-Intarsia Stretch-Knit Dress in Blue

Aug 12

Aug 12 Alexander McQueen Corset-Intarsia Stretch-Knit Dress in Blue

Princess Stephanie, Dresses

Zara Masculine Double Breasted Coat

Aug 12

Aug 12 Zara Masculine Double Breasted Coat

Princess Stephanie, Outerwear

Zara Contrasting Tuxedo Trousers in White

Aug 12

Aug 12 Zara Contrasting Tuxedo Trousers in White

Princess Stephanie, Bottoms

Zara Contrasting Tuxedo Jacket in White

Aug 12

Aug 12 Zara Contrasting Tuxedo Jacket in White

Princess Stephanie, Outerwear

Zara Crepe Blazer in Red

Aug 11

Aug 11 Zara Crepe Blazer in Red

Princess Stephanie, Outerwear, Camille Gottlieb

Alaïa Double-Breasted Wool-Gabardine Coat in Red

Aug 10

Aug 10 Alaïa Double-Breasted Wool-Gabardine Coat in Red

Princess Stephanie, Outerwear

Galvan London Embellished Racer Back Gown

Aug 2

Aug 2 Galvan London Embellished Racer Back Gown

Gowns, Princess Stephanie

Alter Designs Silk Jumpsuit in Yellow

Jul 31

Jul 31 Alter Designs Silk Jumpsuit in Yellow

Jumpsuits, Princess Stephanie

Theia Beaded Cocktail Dress

Jul 31

Jul 31 Theia Beaded Cocktail Dress

Dresses, Princess Stephanie